How to Convince Skeptical Doctors (and Administrators) of the Need for Marketing
It’s no secret that many doctors are skeptical about marketing. After all, doctors are trained in science, and tend to frown on anything that smacks of “smoke and mirrors.”What’s more, many doctors are rightly concerned that poor marketing efforts could make them appear, “needy, cheesy, greedy or sleazy.”
Still, great marketing can actually enhance your practice’s (or hospital’s) reputation, while profitably attracting patients at the same time.
Download this free white paper now and discover how to:
Communicate successfully with your doctor(s) and administration about marketing
Answer common objections about ethics and reputation
Counter arguments that “marketing doesn’t work”
Deal with thorny budgeting questions