How to Convince Skeptical Doctors (and Administrators) of the Need for Marketing

It’s no secret that many doctors are skeptical about marketing. After all, doctors are trained in science, and tend to frown on anything that smacks of "smoke and mirrors.”What’s more, many doctors are rightly concerned that poor marketing efforts could make them appear, “needy, cheesy, greedy or sleazy.”

Still, great marketing can actually enhance your practice’s (or hospital’s) reputation, while profitably attracting patients at the same time.

Download this free white paper now and discover how to:

Communicate successfully with your doctor(s) and administration about marketing
Answer common objections about ethics and reputation
Counter arguments that “marketing doesn’t work”
Deal with thorny budgeting questions

Medical Marketing Testimonial

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About the author - Stewart Gandolf

Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America's leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.


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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

– Jonathan Calure, MD