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Free Healthcare Marketing Articles
Read this sampling of previous articles from the
Healthcare Success Marketing Advisor, right
here, right now.
Recent Articles from Our Enewsletter:
- DOs and DON'Ts of Creating a Marketing-Smart Practice Name
- Using the Six Principles of Persuasion in Healthcare Marketing
- 2012: Medical Marketing's Year of the Video-Creative Examples You'll Want to Use
- Doctors and Hospitals Take Note: Dentists Take a Public Punch for Marketing in Recession
- "How to Avoid the #1 Mistake in Your Medical Practice Marketing Plan for the New Year
- "Nobody Expects the Spanish Inquisition" - a Surprising Lesson for Doctor Marketing
- Our Last "iPad-and-Hospital-Marketing" Article Ever (Maybe)
- Controlling The Message for Better Outcomes and Medical Practice Reputation
- Google Just Made Your Practice or Hospital Website Disappear. (Seriously.)
- Reporters Can Be Digging for Dirt, Not Digging for Gold: A Healthcare PR Caution
- What the Heck Is the Hawthorne Effect and How Can It Help Hospital and Healthcare Marketing?
- 3 Critical Questions to Ask Yourself Before You Hire a Healthcare Advertising Agency
- Referral Pipeline Rules Made Simple: Physician Marketing Basics That Keep It Flowing
- Coping with Change: Squaring Away Your Physician Marketing and Personal Goals
- The Purple Cows and White Coats of Medical Practice Advertising
- Steve Jobs' Three Lessons for Healthcare Marketing
- Physician Marketing Dangers and Opportunities Grow as Doctor Employment Shifts
- The Number One Reason That Hospital Advertising Fails
- The Forgotten Step That Makes All the Difference to Patient Experience
- Magna Health Systems: Marketing a Center of Excellence
- Using QR Codes: Where, When and Why for Hospital and Medical Practice Advertising
- Follow the principles of Evidence-Based Marketing™ to grow your practice profits with virtually no risk
- How to Trigger Word of Mouth Advertising and Physician Practice Referrals
- Placing The Patient At Center Of The Doctor-PatientİRelationship
- The Semantics of Successful Healthcare and Hospital Marketing
- Why Your Hospital Marketing Needs a Mobile Strategy and How to Get Started
- Mastering the Art of Healthy Storytelling for Better Physician Marketing
- Keep Your Healthcare Marketing on the Safe Side of HIPAA and Other Legal Issues
- The First 14 Immutable Rules for Successful Healthcare Public Relations
- How to Give Your Healthcare Facebook Visitors Reasons to LIKE You
- 10 Easy-to-Do Tips to Getting More Value from LinkedIn
- YouTube Overview: 12 Helpful Tips About Using Video Sharing in Healthcare Marketing
- Our 3 Top Reasons Why Doctors Need to Keep an Open Mind About Social Media
- Success Assurance: Three Times to Consider Financing Your Healthcare Marketing Effort
- The Practice Culture: What Internal Marketing is Really All About
- Facebook Fundamentals: A Guide to Social Media in Healthcare Marketing
- What Does Your eSignature Block Say About You? Probably Far Less Than It Could.
- Creating an Effective Marketing-Based Logo That Works Better Than Swoosh
- 7 Dangerous Legal Issues to Avoid in Doctor Advertising
- What Does Your eSignature Block Say About You? Probably Far Less Than It Could.
- How Bottom-Line Success is Really About Creating Top-Line Relationships in Healthcare
- Advertising Jingles: Marketing Secret Weapon or a Waste of Time?
- Eight Public Speaking Tips for Maximum Marketing Mileage
- There Are Six, and Only Six, Ways to Market Any Healthcare Organization
- Troubling Reasons Why Healthcare Providers Must Be Motivational Communicators
- Re-Thinking Healthcare Advertising Offers
- 5 Best Practice Concepts to Improve Marketing to Physicians
- 7 Insightful Tips for Better Healthcare Marketing Direct Response Results
- How Digital Signage Systems Improve Health Services
- Great Customer Service in Ten Seconds... Or Less
- How Healthcare Marketing is Like Drilling for Oil
- 7 Easy Steps to Capture Email Addresses and Why You Should
- Is Your Professional Photo as Good as Your Professional Reputation?
- 16 Reasons: The Short List of Why Healthcare Providers Market
- How To Start Getting Patients FromYour Healthcare Website TOMORROW
- Marketing's New Landscape: Building for the Long Haul and Gaining Market Share after the Economic Storm
- Updating your Website for Fun and Profit
- Opportunities to Partner-and-Prosper with Area Providers
- Redefining the Concept of "Selling" in Healthcare
- The 3 Cs for Winning Professional-to-Professional Referrals
- Your In-House Marketing Person: A Terrific Investment or a Disastrous Mistake?
- Frontline of Doctor Marketing: Listen to the Voice of the Patient
- Affordable Creative Television Ads that Deliver Impact and Results
- 10 Ways to Attract New Patients from Your Favorite Local Companies
- Healthcare Website Visibility: Making Friends with Spiders, Crawlers & Bots
- Pretty Poison: When Graphics Kill Your Healthcare Marketing Message
- The 9 Essentials of Improving Patient Retention
- How to define your target audience - a critical health care marketing success factor
- The 7 All-Time Most Frequently Asked Questions about Healthcare Marketing
- Winning with Print: Nuts and Bolts of Magazine & Newspaper Advertising
- The Free "Performance Dashboard" For Your Healthcare Marketing Website
- Healthcare marketing to protect your business from the recession, healthcare reform, competition and change
- Twitter Tips: Social Media & Healthcare Marketing
- How to Profit from LinkedIn
- Healthcare Radio Rules: Low rates open the door to a highly-effective medical marketing tool
- How to build your brand through staff, office and location
- A goal without a plan is just a wish
- Search engine optimization strategies for doctors who are tired of being the "invisible man" (or woman) online.
- What Is A Healthcare Marketing Plan? (And Why You Need One)
- Avoid the 7 mistakes people make when getting their medical brochures created
- Just say no to "Spaghetti marketing" (Follow a marketing plan instead)
- How to Create A Powerful, Differentiating Brand For Your Healthcare Business
- How to Establish Your Marketing Budget Scientifically
