Make Every Marketing Dollar Count With a Custom Healthcare
Marketing Plan
Don't waste your hard-earned marketing budget on "trial
and error" marketing. Instead, let us help you craft
a 12-month marketing plan that details the specific strategies
necessary to accomplish your goals.
We'll approach the marketing of your healthcare organization
just like you would treat a patient.
- We'll begin a thorough examination of
all the marketing you have done to date (including a "marketing
audit").
- Then we'll diagnose your situation based
upon your goals and objectives, your budget, your strengths,
your weaknesses, your opportunities, your unique selling
proposition, your internal politics, your demographics and
target audience, your competition, your referral patterns
and more.
- And finally, based upon the "best practices"
we've learned from writing thousands of healthcare marketing
plans over the years, we'll create a step-by-step
treatment plan
(a.k.a.12-month marketing plan) designed to accomplish
your objectives.
Call us (800) 656-0907, ext. 4,
to get started or keep reading to learn the exact
process we'll use to create your healthcare marketing plan.
While we've created thousands of healthcare marketing plans
over the years, each client has unique challenges and opportunities.
Therefore, we'll follow a proven process to write a marketing
plan that delivers your goals.
Preparation and Research (Examination Phase)
The first step is for you to call us so that we can explore
whether or not this might be a fit for you. We don't employ
salespeople, so call (800) 679-0050, ext. 4 and we'll put
you in touch directly with a consultant
who can help you.
Assuming there is a fit, we'll immediately get to work on
your behalf. We'll send you a questionnaire to complete, review
your market demographics, research your competitors, evaluate
media options (if appropriate), investigate your visibility
on search engines and analyze your past marketing efforts.
Leadership Conference Call (Diagnosis Phase)
After we've completed all of our homework, we'll ead a conference
call with you and appropriate leadership from your hospital,
practice or organization. Here your consultant will ask you
many probing questions in order to thoroughly understand your
objectives, what makes you special, the kinds of cases you
want to attract, your budget, your weaknesses, competition...
anything that is relevant. He or she will probably "trial
balloon" some ideas as well.
If you like, we can also work with you during this phase
on-site,
at your facility.
Your 12-Month Marketing Plan (Treatment Plan)
With all of your information in hand, your consultant will
develop the first draft of the marketing plan for your organization.
It will detail
 Proven
Strategies and Tactics to Follow
- Doctor referrals (ways to attract more of them)
- Internet and social media marketing (to attract patients
from the Internet)
- Publicity (free press in newspapers, radio, TV and the
Internet)
- Advertising (if appropriate)
- Internal marketing (e.g., to build patient referrals)
- Branding (to stand out from the crowd)
A 12-month breakdown of your marketing budget so you can see
how to best spend your marketing dollars for optimum results
A SWOT analysis which provides clear information on both your
organizations strengths and weaknesses in the marketplace,
as well as opportunities for growth and threats from competition
A
target audience selection and a demographic analysis so you
understand who your best patients are and where new patients
will come from
A
Positioning and statement that will guide your subsequent
creative efforts. It will answer the question, "Why you?"
so that you stand out from your competition and give patients
a compelling reason to choose you.
Your plan will be customized to your specific needs, and
you can view the contents as a diversified portfolio of strategies
(just like a good investment plan).
Whatever form it takes, rest assured that every strategy
and tactic will have one purpose—helping you achieve
your goals without wasting your marketing dollars.
Plan Presentation and Revisions
Once your plan is developed, your consultant will present
your custom marketing plan to you live
at your office, entirely over the phone
and Internet, or even at a common destination like one
of our seminars
or a resort.
You will have the opportunity to provide feedback and ask
as many questions as you like. If necessary, your consultant
will work with you to refine your plan.
In the end, your marketing plan will fit your business like
a surgical glove.
Follow Up and Marketing Plan Implementation
Of course, the best-laid plans need to be followed, and many
of our clients ask for our help implementingtheir
new marketing plan. If you choose, we can do the same for
you.
You'll find we are a full-service healthcare marketing firm,
and can offer you many services including branding,
brochures, advertising,
websites,
search
engine optimization, pay-per-click
advertising, doctor
referral building, publicity,
staff
training and more.
We can even act as your off-site
marketing department.
To get started with on your marketing plan call us
now at (800) 656-0907, ext. 4.
As we said before, we don't have salespeople - only principals
and consultants. So together we'll decide if there might be
a good fit between us.
Please contact me about developing my custom Marketing Plan.
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