How to Attract More Patients to Your Hospital-Owned Practices and Ambulatory Services

Hospitals and health systems have been on a buying spree, snapping up practices and employing doctors in preparation for the change to better coordination of care and performance based payment models.

But many of these organizations have struggled to make owned physician practices (and other ambulatory services) perform as well as they need to.

With strategic marketing, however, these ambulatory services can improve performance by attracting more patients into these services and, as a consequence, into other services within the hospital or health system.

This white paper provides you valuable insight into the effectiveness of healthcare marketing, its proven strategies and the variables and logic involved in turning red ink into black ink by driving patients into these services.

Medical Marketing Testimonial

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About the author - Stewart Gandolf

Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America's leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

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