Physicians: Get the Ethical, Effective Doctor Marketing Help You Need to Grow Your Medical Practice
We've worked with thousands of medical practices over
the past twenty years, and during that time many things
have remained constant.
For one thing, protecting and building an excellent reputation through ethical marketing remains paramount for all of our clients (not to mention ourselves).
Another consistency we've seen is that doctors demand results, not just feel good marketing.
At the same time, however, many things have changed.
First, competition has grown immensely among all specialties. Sometimes that competition is obvious (like advertising) and sometimes it is less obvious (e.g,. when specialty practices hire practice reps. (Call us for a free Special Report about increasing competion).
Second, obviously things have gotten tougher for medical practices. Costs continue to climb, complexity increases and reimbursement dwindles.
Third, the rise of group practices has changed the landscape considerably. They are more sophisticated in their marketing, yet at the same time large groups can be stymied by office politics.
Whatever your marketing issues, we are uniquely qualified to help you. Due to our experience with thousands of practices, we understand the sensitivities regarding reputation, know how to work within your political landscape, can create effective marketing campaigns and help you counter aggressive competition.
We invite you to call our Founding Partners
directly at (800) 656-0907.
Physicians are well acquainted with social media. As a group, doctors use Twitter, Facebook, LinkedIn and similar platforms even more actively than the public at large. But for doctors, “social media” is primarily confined to a professional circle of connections that—with few exceptions—largely excludes doctor-patient communications.
Physicians are connecting with professional colleagues, tapping into information about medical advances, and using social media for networking and job-finding. And, to their credit, many physicians and hospitals are integrating some form of social media in their healthcare marketing. (more…)
To hitchhike on a brilliant concept by Stephen Covey: information flows at the speed of trust.*
For physician-patient communications and healthcare marketing there’s a powerful payoff in getting the communications cycle right—beginning with the basics. Four of the benefits that flow at the speed of trust are compliance, engagement, improved outcomes and a prospectively positive patient experience. (more…)
From airline frequent flyers to auto parts bonus buys, American consumers are consumed by loyal-customer incentive schemes. Purchases earn points, miles, discounts, and even cash rewards…all to inspire buyers to buy again and buy more. (How many little “advantage” scan cards are in your pocket?)
It works in retail. And not surprisingly, this proliferation of engaging programs and the consumer mindset—an expectation of a financial reward—has already taken roots in corners of the healthcare industry. The public (meaning patients and prospective patients) wants to be financially rewarded for being actively engaged in their health, according to a new study. (more…)
The many and various social media platforms seem to have their own “personality” of sorts.
One might imagine Twitter as a Corvette…a fast little sports car. It’s nice to look at, but it’s quick to disappear down the road. That would make Facebook something like the family station wagon. A casual and universal transport for family, friends (and just about anything), with extra duty on weekends. (more…)
It doesn’t happen as often these days, but from time to time we find ourselves in a discussion with a practitioner who confidently declares that they have no need for “doctor marketing,” much less any need for a health care advertising agency.
The back-story in each conversation varies, but we often discover that their mindset against physician marketing holds a fear that, if they promote themselves or their practice, their peers will judge them as being less than professional, and/or the public will judge them as being needy or greedy. (more…)
Healthcare Success Strategies was founded by two of America's leading healthcare marketing experts, Stewart Gandolf and Lonnie Hirsch. Frequent authors and speakers, they have consulted for over 3,543 healthcare clients worldwide.
to speak directly with one
of our Founding Partners.
Physicians are well acquainted with social media. As a group, doctors use Twitter, Facebook, LinkedIn and similar platforms even more actively than the public at large. But for doctors, “social media” is primarily confined to a professional circle of connections that—with few exceptions—largely excludes doctor-patient communications.
