Physicians: Get the Ethical, Effective Doctor Marketing Help You Need to Grow Your Medical Practice
We've worked with thousands of medical practices over
the past twenty years, and during that time many things
have remained constant.
For one thing, protecting and building an excellent reputation through ethical marketing remains paramount for all of our clients (not to mention ourselves).
Another consistency we've seen is that doctors demand results, not just feel good marketing.
At the same time, however, many things have changed.
First, competition has grown immensely among all specialties. Sometimes that competition is obvious (like advertising) and sometimes it is less obvious (e.g,. when specialty practices hire practice reps. (Call us for a free Special Report about increasing competion).
Second, obviously things have gotten tougher for medical practices. Costs continue to climb, complexity increases and reimbursement dwindles.
Third, the rise of group practices has changed the landscape considerably. They are more sophisticated in their marketing, yet at the same time large groups can be stymied by office politics.
Whatever your marketing issues, we are uniquely qualified to help you. Due to our experience with thousands of practices, we understand the sensitivities regarding reputation, know how to work within your political landscape, can create effective marketing campaigns and help you counter aggressive competition.
We invite you to call our Founding Partners
directly at (800) 656-0907.
Talk about a compelling subject line. It’s hard to resist opening and reading an email, e-newsletter or news article with a provocative hook to turn your head. It worked with us recently, and having an attention-getting headline is the first tip for improving your healthcare marketing communications.
Here are a few more ideas for better doctor marketing, hospital newsletters and health system communications. It was Drew McLellan’s article that caught our attention recently. Drew is Top Dog at McLellan Marketing Group in Des Moines, and he offers three tips about more effective e-newsletters. (more…)
Perhaps there is a tendency to take patient satisfaction for granted. It’s the part of doctor marketing that everyone does and, really now…there’s nothing to it. No big deal. Patient presents with symptom…diagnosis confirms…treatment follows…everyone’s happy. Right?
Maybe not. Sound clinical care can resolve the medical problem, but the patient may still have a sense of dissatisfaction. And with patient satisfaction scores increasingly linked to compensation, it’s not just a doctor marketing matter; it’s also an issue of quality of care. (more…)
As everyone with a holiday shopping list knows, “Black Friday” and “Cyber Monday” have propelled the season into high gear…including the search for the perfect gift idea for one healthcare practice or hospital to give to a physician’s office.
Our earlier post, Whacky or Wonderful? Making Gift-Giving Memorable in Medical Practice Marketing, challenged medical practice administrators, physician liaison people, practice ambassadors, physicians and hospital marketing executives to contribute the worst and the best of holiday gift ideas given to a doctor’s office. Here are a few of the comments we’ve received so far. (more…)
Just recently, we happened to spot a thoughtful article about how small business needs to embrace new marketing methods to better cope with the nation’s tough economic climate. It turns out that the article was nearly two years old (an “eon” in marketing time), but small business is still struggling, and many of the author’s well-stated points still have a present-day application to healthcare providers and medical marketing.
Professional practitioners and small business owners need to recognize that there is no swift turnaround on the horizon. Traditional business development methods and old-school marketing approaches are not going to gain traction in what we refer to as “the new normal.” Those businesses (practices) that adapt their marketing methods are securing new accounts (patients). Those who have not adapted continue to struggle. (more…)
Almost everyone with experience in physician marketing recognizes that word-of-mouth (WOM) advertising is (a) highly desirable, but (b) not an easy thing to inspire. After all, it’s far easier and more reliable to purchase time or space in the media and create a medical practice advertisement. (more…)
Healthcare Success Strategies was founded by two of America's leading healthcare marketing experts, Stewart Gandolf and Lonnie Hirsch. Frequent authors and speakers, they have consulted for over 3,543 healthcare clients worldwide.
to speak directly with one
of our Founding Partners.
Talk about a compelling subject line. It’s hard to resist opening and reading an email, e-newsletter or news article with a provocative hook to turn your head. It worked with us recently, and having an attention-getting headline is the first tip for improving your healthcare marketing communications.
Almost everyone with experience in physician marketing recognizes that word-of-mouth (WOM) advertising is (a) highly desirable, but (b) not an easy thing to inspire. After all, it’s far easier and more reliable to purchase time or space in the media and create a medical practice advertisement. 
