Orthopaedic Medical Marketing and Advertising Plans
Attracting the Patients and Cases You Want
Partner With Medical Marketing Experts To Take Your Practice to the Next Level
Now that large groups and integrated practices have begun to dominate many local areas, orthopaedic surgery practices require a long-term marketing strategy to remain competitive.
Professional referral strategies continue to be the cornerstone for success plans, but savvy practitioners also market to patients within their communities. Branding, press and PR strategies, and advertising are common and effective.
For over 20 years, we’ve been here to help surgeons ethically promote the services that make their practices unique. For example, providers that focus on hand and wrist surgery, shoulder and elbow surgery, spinal surgery, pediatric orthopedics, musculoskeletal oncology, Worker’s Compensation or surgical sports medicine, as well as leveraging the physical therapy aspect for those practices that provide it.
Skilled practice representatives are increasingly a priority, not an option, and our strategies include ways to recruit, train, oversee and evaluate the performance of a physician liaison or rep to help grow referrals and extend your professional reputation.
The specialties provide, along with the name recognition that you have developed over the years, are part of your brand identity. A well-designed plan promotes those aspects in ways that uniquely differentiate you from the competition.
Growing any orthopaedic surgery practice relies on doctor referrals, a coordinated plan that captures new, current and past referral sources, and communications tactics that revolutionize the way you reach customers, build relationships and ultimately capture new patients.
Let us design a unique marketing plan that includes direct and Internet marketing tools that proactively brings new patients to your orthopaedic surgery practice and website.
Call (800) 656-0907 for marketing and advertising strategies designed to make your orthopaedic surgery practice a success.
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Avoid the 7 Deadly Sins of Orthopaedic Surgery Marketing
Marketing an orthopaedic practice can be challenging – even painful, if you don’t approach it with the right knowledge, tools and guidance. By reading about mistakes others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover now how to avoid these ”Seven Deadly Sins.“ Plus, join over 17,000 subscribers with a free subscription to our Insight Newsletter.
What People Are Saying
“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”
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