Radiology and Interventional Radiology
Attract More Radiology Patients Today

Let us help you market your radiology practice to attract more cases and change more lives.

Radiology Marketing and Advertising to Compete and Thrive.

Medical imaging and interventional radiology have evolved. The radiologists who adapt their marketing will win.

Whereas radiology was once confined to the basement of a hospital, it has evolved over many years into a medical profession very different from its origins. Of course, radiologists are well aware of the unique nature of their chosen discipline compared with other medical specialties. And they have embraced the changes in their profession as happily as they have the changes in medical imaging technology and capability, albeit in different ways and to varying degrees. The result is a highly diverse field — and one that presents very diverse marketing and advertising needs.

 

Delving deep into your radiology practice to understand your unique appeal.

At Healthcare Success, we’re also well aware of how medical imaging is diverse and different and special in the field of medicine.

We know that radiology comes in a variety of forms, including multi-site physician groups, hospital-owned or independent outpatient facilities, and telemedicine operations. We know what interventional radiologists do, in what ways they’re competing for patients with other specialists, and how to differentiate them. We know that “radiology” today is more aptly described as the business of medical imaging. And we understand the specialized challenges inherent in imaging, in all types of marketplaces with a wide range of circumstances — each of them unique.

 

Your marketing environment will guide our plan for your success.

Over the years, our professionals have developed, created and executed effective, strategic marketing plans for full-service outpatient imaging centers, hospitals’ new “advanced imaging” facilities, MRI-only operations, ultrasound- or mammography-only enterprises, interventional radiology teams and many others. Our marketing consultants and creatives have helped to brand and launch startup imaging centers, to build or enhance physician groups’ reputations and to help stalwart organizations expand into new markets and maximize market share.

We do this by taking a strategic, scientific approach to each unique problem. We provide full-service marketing consulting, strategic plans, branding, production, implementation and training — all based on the one-of-a-kind nature of your imaging enterprise. Using the particulars of your organization, we recommend and help execute strategies based on what we know gets results. And we further apply this scientific approach to ensure your marketing success by measuring the results of your efforts (and our strategies).

 

Marketing radiology ethically to enhance your reputation.

Healthcare Success’ experienced healthcare marketing professionals also understand the critical nature of reputation in medicine, and particularly in radiology. So we maintain the highest standard of ethics in marketing, communicating with your constituents (referrers, patients and the public) in a responsible manner.

For more about our uniquely strategic, scientific and ethical approach to maximizing your medical imaging or radiology success, call 800-656-0907 today.

Free E-Book & Newsletter

Avoid the 7 Deadly Sins of Radiology Marketing


Marketing a radiology practice can be challenging — even painful, if you don’t approach it with the right knowledge, tools and guidance. By reading about mistakes others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover now how to avoid these “7 Deadly Sins.” Plus, join over 17,000 subscribers with a free subscription to our Insight Newsletter.

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What People Are Saying

“I truly enjoy receiving the Insight newsletter. It is filled with appropriate topics that are relevant to today’s economy. The newsletter does not fall short of information; it includes details that can be applied immediately. I open and read almost every single one that I get. If I don’t have time, I save them for later.”
– Sandra L. Clark, Marketing Director, Radiology Associates of Hartford, PC


Choose the Expertise of a Google Partner For Your Healthcare Marketing Agency


According to Google, we meet its “highest standards for qualification, training, and customer service.”  Therefore, Google recently, hand picked our agency to join them as a Google SMB Partner. Our team of Google-certified digital marketing experts offers the most advanced online marketing strategies for getting your practice, hospital or healthcare organization discovered online.

Kathy Roy Gaughran
Senior Marketing Strategist

Get a Free Digital Marketing Consultation


How well do you rank on Google? Does your website pass the mobile-friendliness, search engine optimization and marketing-smart tests? How do you compare to your competitors? What online advertising opportunities should you consider? Find out with this free consultation. Healthcare Success has partnered with Google to deliver an offer built to grow your business. Call 800-656-0907 today or click below to schedule your free digital marketing consultation.

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD