Physician Pay-Per-Click: Advertising for Results

Did you know that US Internet users perform 8.4 billion searches every month on major search engines? That’s a lot of searching! Now picture how many of those searches are being performed for physicians. What if you could instantly be at the top of those search results without the timely labor of search engine optimization?

It’s called Pay-Per-Click, or PPC, and it may be the exposure your practice needs to boost your patient intake and revenue.

For those who’ve never heard of PPC, don’t worry, you are not alone. We’re here to break it down for you so you can understand and utilize one of the best advertising tools out there.

When it comes to PPC, you are paying for an actual result, a click. The beauty is just that–you only pay when they click. You are not paying for the ad when no one sees it, and you aren’t even paying for when they do. And once you do pay for that click, you are making the investment into your business for the future. You are investing into the first step that leads to new patients walking through your door.

Here’s how PPC generally works:

  1. Join a search engine PPC program like Google AdWords, Yahoo! Search Marketing, or Bing Ads.
  2. “Load” the account with a specific dollar amount.
  3. Specify what searched keywords the ad will pop up with.

Once you are set up with your PPC program:

  1. The searcher enters the keywords you specified and your ads will appear at the top of the search results.
  2. If the searcher clicks, he/she will be taken to your site, called the landing page.

In addition, let’s go over some terms you may need to know throughout this process:

Landing Page – A landing page is the first page that the clicker will be directed to once they click your ad. When it comes to physician pay-per-click, the way your landing page is set up will be vital to bringing in new patients. Make sure your landing page has a form fill.

Form Fill – The form on a landing page where potential patients can enter contact information and what they are looking for in their physician or service. This is a great way to build a database of potential patients to reach out to with offers and specials to get them through your door.

Conversion Rate – The rate of which people are carrying out a specific action. This can refer to how many people are accessing your physician website or how many have purchased something. Anytime there is a “lead” or a visitor is converted into a buyer.

CTR (click through rate) – The percentage of those who see you ad and click on it.

You don’t have to know the ins and outs of physician pay-per-click, that’s what we’re here for. With our PPC advertising strategies, your practice will see an entirely new way of physician marketing at work.

With our extensive professional experience, you will not only be able to advertise directly on search sites to targeted visitors, you will also receive an easy-to-read report that will show you results including:

  • Site visitors
  • Phone calls
  • E-mails
  • Online forms (i.e. credit apps)
  • E-commerce transactions
  • Scheduled appointments
  • Coupons printed

If you need help advertising your physician practice with optimum results, contact us today at (800) 656-0907.

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