Dental Marketing And Advertising Survey Released By Dental Economics
TULSA, Okla.--(BUSINESS WIRE)--Dr. Joseph Blaes, Editor of
Dental Economics, today announced his magazine's first comprehensive
survey about “The State Of Dental Marketing.”
According to Dr. Blaes, “Dental Economics commissioned
this survey because we recognize dental marketing has become
such a vital part of building successful dental practices
in the Twenty-First Century. In fact, even the most conservative
dentists now market their practices in some fashion, even
if they never advertise.”
The new survey was created in cooperation with one of the
nation’s leading dental marketing and advertising agencies,
Healthcare Success Strategies. According to its co-founder
Stewart Gandolf, “Many dentists remain nervous about
dental marketing, either due to the investment required or
because they are worried about coming across as ‘cheesy.’
Still, we are confident that data from this survey will help
dentists everywhere, including those who begrudgingly admit
marketing is a ‘"necessary evil.’"”
Dr. Blaes continues, “Our goal was to make this survey the most comprehensive ever about this topic, and we are certain that the data we collect will yield many new insights about how dentists market themselves. Frankly, we can’t wait to gather the results and consolidate them into a number of upcoming articles and special reports for our readers.”
The online survey was submitted today to thousands of Dental Economics’ subscribers via email, and will also be made available to its “print-only” subscribers in the upcoming April edition. Interested dentists may also access the survey at http://www.healthcaresuccess.com/dental/marketing-survey.html
Published by the Pennwell Corporation, Dental Economics is the nation's premier publication about the business of dentistry.
Healthcare Success Strategies, a leading dental marketing and advertising firm, offers dental marketing consulting, seminars, brochures, websites, advertising and other services. The company’s co-founders Lonnie Hirsch and Stewart Gandolf, MBA are nationally prominent speakers and consultants, and also author Dental Economics’ monthly column, “Dental Marketing That Works.”
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