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Press Release
FOR IMMEDIATE RELEASE:
Source: Healthcare Success Strategies
Medical Economics Partners With Healthcare Success Strategies to Distribute Medical Marketing CDs for Physicians
November 14, 2006, New York. Mike Graziani, Publisher of Advanstar Communications' Medical Economics, today announced an agreement to distribute Healthcare Success Strategies' 8-CD series, "27 Proven Marketing Strategies to Boost Your Practice Profits."
According to Graziani, "Over the past several years we've noticed a surge in doctor interest in practice marketing. They're looking for proven and practical marketing resources. So, today, I'm pleased to announce our agreement to distribute these idea-rich CDs to our readers."
The practice marketing CDs were created by Healthcare Success Strategies. According to co-founder Lonnie Hirsch, "Over the past 20 years my partner and I have learned what works - and what doesn't - by consulting with many thousands of doctors in private practice. Until now, physicians who wanted to tap into our experience either had to travel to one of our marketing seminars, or else engage us for an on-site visit. Now, these CDs will allow Medical Economics' readers to access many of our best secrets for less than $200, from the comfort of their car, home or office."
The CDs are arranged by topic, including Internet marketing, patient referral marketing, external marketing, branding and professional referral marketing. In addition to hundreds of proven "real world" ideas, the CDs also contain many fascinating case histories and anecdotes.
Furthermore, because doctors' practice situations vary so tremendously, Advanstar negotiated a limited-time bonus for readers who buy the CD set - a free 30-minute telephone consultation with one of Healthcare Success Strategies' consultants. In this way, doctors can "get up to speed" on practice marketing principles via the CDs, and then get personalized advice relevant to their specific situation from a highly experienced consultant.
According to Graziani, "It's no secret that doctors face many challenges these days, including rising costs, declining reimbursements and increased competition. These CDs and consultations offer a whole new approach to solving these difficult and seemingly never-ending problems."
In addition to readers of Medical Economics, Advanstar Communications will offer these CDs to readers of other company publications, including Dermatology Times, Ophthalmology Times, Urology Times, Contemporary Ob/Gyn, Cosmetic Surgery Times, Contemporary Pediatrics and Veterinary Economics.
The 8 CD series "27 Proven Strategies to Boost Your Practice Profits" (including the free consultation), may be purchased for $199 at http://shopadvanstar.com/products/me-healthcaresuccess.html.
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Advanstar Communications www.advanstar.com is a leader in the field of medical publishing and physician education providing integrated marketing solutions to the healthcare industry through its leading publications, internet sites, educational conferences, videos and print supplements, CD-ROMs and satellite communications.
Healthcare Success Strategies www.healthcaresuccess.com is a leading healthcare practice marketing company. In addition to the aforementioned CD series, the firm provides medical marketing seminars, private practice marketing consulting, free doctor marketing articles, speaking engagements and medical, dental and physical therapy brochures, logos and advertising agency services.
Contact:
Brian Dunay
Advanstar Communications
7500 Old Oak Blvd.
Cleveland, OH 44130
(440) 891-2630
bdunay@advanstar.com
Stewart Gandolf
Healthcare Success Strategies
31842 Via Perdiz
Coto De Caza, CA 92679
(714) 731-0777
stewart@healthcaresuccess.com |
