Results-Oriented Reproductive Medicine Marketing and Advertising
You’re here because you want to attract more patients to your fertility practice. We’ve helped thousands of practices do exactly that, and reproductive endocrinology and fertility medicine is one of the most common specialties we assist. In fact, we’re currently in-market with many prestigious infertility practices in New York City and other metropolitan areas. With our depth of strategic experience, technical expertise and creative talent, our specialists can help your practice thrive in this especially competitive niche.
Expand your infertility practice, increase your revenue and help start more families.
Drawing new patients to your practice — and keeping them for the duration of their fertility treatment — starts with effectively positioning yourself to potential patients. Patients need to know the full extent of your experience, credentials and why you’re the doctor they should choose. Communicating your compassion and capabilities through a customized, cohesive brand will be central to your reproductive marketing and advertising strategy. Your brand is the high-performance engine behind your marketing efforts, and it plays a major role in attracting more of the right kind of patient.
Effective fertility and reproductive endocrinology marketing requires a full-court press approach.
Patient needs vary. Some are looking for specific treatments and services, such as in vitro fertilization (IVF) or intrauterine insemination (IUI). Others are encountering difficulties while trying to get pregnant for the first time. Many feel hopeless because they haven’t succeeded after visiting multiple fertility centers. But despite these varied possibilities, it’s important that your marketing approach appeals to each individual. This will maximize your return-on-investment and ability to help those struggling to have a child.
Surpass your competition with our comprehensive fertility marketing and advertising services.
Reproductive medicine is a tough marketplace. Emotions typically run high and insurance coverage is minimal. Lots of people desperately want a family, but often can’t start one without your help. It’s our job to connect you to these patients in the most cost-effective way, which we accomplish by incorporating specific strategies, like IVF marketing, with general approaches that promote a comprehensive identity. Our strategists will consider your practice location, size, individual differentiators and many other factors to create and implement your custom marketing plan, which could include:
- Marketing website optimized for search engines and patient response
- Promotional practice brochure
- Pay-per-click advertising (such as Google AdWords)
Make important connections with referrers and convert leads to quality patients.
Your ability to demonstrate face-to-face value to patients and referring doctors is key to scheduling appointments that result in fertility treatments. It’s all about presentation and sensitivity. Our highly experienced training director’s job is to transform your staff and physician liaison into tactical communicators. At the end of our training program, they’ll be able to better discuss your practice’s value in an impactful manner and make patients feel welcome.
Call 800-656-0907 today to speak to one of our fertility marketing strategists.
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What People Are Saying
“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”
"Thank you Healthcare Success for being our partner in this competitive healthcare landscape! I now feel like we are competing."
Dealing with your writer/account manager on various components of this campaign has been a pleasure. He is timely, efficient, and keeps the ball rolling. He’s very good at keeping everyone involved in the loop of progress, changes, and recommendations. We fell in love with our new marketing brochure – we are so excited to watch our practice grow with the help and partnership of HS.”
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