Dermatology Medical Marketing and Advertising That Works

Dermatology Marketing Designed To Attract
Your Favorite Cases

Your Key To Ethical, Effective Dermatology Marketing,
Advertising and PR

Generally speaking, most of the dermatologists who come to us are already busy, and they therefore they tend to be far more interested in improving their mix of cases rather than simply increasing their numbers of new patients.   In fact, these dermatologists usually say something like, "I already have plenty of patients.   My issue is that I need to spend a higher percentage of my time on better paying cases."

That similarity aside, however, dermatologists tend to be across the board in terms of the type of practices they wish to create.  

Some dermatologists are only interested in building a traditional practice that draws in 100% medically necessary cases.   (These doctors simply have no desire to deal with patients who are only concerned about their appearance.)   Oftentimes dermatologists in this category have special training or interests, such as Mohs surgery.   Others simply want to see cases that ultimately will require procedures that reimburse well.

Other doctors have had enough of traditional medicine, and want to create a 100% aesthetic practice.   Some of these dermatologists go so far as to close their traditional practice in order to open a medispa.   Of course the elective care and cosmetic realm is extremely crowded, and competition with both dermatologists and many other specialists abounds.  

Still, the vast majority want to be somewhere in the middle.   The most recent dermatologist we worked with told us, "I don't want to give up traditional medicine. After all, I am a doctor and my community needs me.   Still, today 20% of my revenue comes from aesthetics, and 80% comes from traditional dermatology. I want to reverse those percentages, and maybe hire an associate to take over the bread-and-butter stuff."

The most important thing we have noticed working with dermatology practice over the past 20+ years is that every dermatologist is unique in his or her goals, marketplace, budget, personality, interestes, etc.   That means you need a customized marketing approach for your dermatology practicee- not a one-size-fits-all approach.

So, whether you want to focus your dermatology marketing to attract traditional, medically based dermatologic cases, want to build an 100% aesthetic practice, or want to build something in between, we can help you.

Along the way, we'll help you get off the endless insurance-based treadmill, and at the same time help you avoid wasting your hard-earned money on ill advised and poorly executed dermatology advertising and marketing.  

Call (800) 656-0907 to find out more about how we can help you.

6 options to get the expert marketing help you need to grow your dermatology practice with highly profitable cases

12-month Marketing Ally Program
Designed for doctors who want a long-term relationship with an expert who "understands what I want, and then just gets it all done."    Includes marketing planning, necessary creative services (e.g., ads, websites, etc.), staff training, media planning, etc.   Best of all, our monthly fees are surprisingly affordable.   Quoted individually depending upon your needs.

2-Day Strategic Marketing Planning Meeting
This option is the best value for most practices and includes pre-meeting research and preparation, up to 4 private consultations, a comprehensive practice analysis, 8 small group sessions, specific recommendations and a custom marketing plan. Venues nationwide. $995 per attendee.    

Virtual Seminar and Marketing Planning
Especially designed for those practices who want an affordable way to get our help, quickly, without having to travel.   Includes research, an in-depth practice analysis, strategic planning, specific recommendations, up to three phone consultations, our CD set and a one-year marketing plan.   Introductory Price: $995.

On Site Visit
Some practices are so unique or so large that they have to be seen to be understood. If that sounds we can work with you personally, in your office.   Our on-site program includes a preparatory phone consultation, private visit, consultant's travel, practice analysis, strategic planning, recommendations, CD set and a custom marketing plan. $5,995.

Resort Meeting
Some practitioners prefer to mix business with pleasure, and they tell us they get some great tax breaks as well (see your CPA for tax advice). If that sounds like you, we can meet you nearly anywhere in the world. Includes preparatory phone consultation, full day of consulting, practice analysis, strategic planning, recommendations, CD set and a custom marketing plan. Starting at $5,995.

Dermatology Brochures, Websites, Ads and Other Creative Services
Healthcare Success Strategies' advertising agency can create custom, results driven marketing for your dermatology practice including dermatology brochures, websites, advertisements, commercials, Internet Marketing (pay-per-click and search engine optimization), media and more.