"How to Avoid the Most Expensive Medical Marketing
Mistakes Doctors Make Every Day"

Wednesday, January 23, 2008, 1 pm EST (10 am PST)

Stewart Gandolf, MBA Founding Partner Healthcare Success Strategies Author, Speaker and Consultant to over 1,457 practices

If your advertising isn't delivering the results you'd like, rest assured, you are not alone. Every day, doctors across the US waste their hard-earned money on marketing strategies that were not only ill advised, but doomed from the start. As competition increases and costs escalate, "trial-and-error" marketing has simply become too painful to endure any longer. The good news is, now you can avoid the "dogs of healthcare marketing," before you sign the dotted line. Join Stewart Gandolf, renowned marketing expert, as he discusses the 7 biggest pitfalls in marketing and advertising.

• How to stop wasting money on the wrong things - and finally make your marketing dollars 100% accountable
• How to establish your marketing budget scientifically
• Advanced advertising strategies your well-intended consultants have never told you about
• Why advertising-generated inquiries are so much harder to convert - and the changes your staff must make immediately
• Why appropriately "risk averse" doctors win - while "gamblers" and "chickens" lose
• Which inexpensive new technology has unprecedented firepower to help you separate winners from losers, and finally maximize your advertising return-on-investment
• How to create marketing that not only works - but is tasteful as well

© HSS 2008