How to Win More Patients for Your Most Profitable Service Lines

As the hospital consolidation trend continues, the resulting larger entities will engage in “hyper competition” to attract patients to their most profitable service lines. The remaining independent and small chain hospitals will be forced to increase their marketing in order to remain viable. For both, there will be a push to attract patients to the departments that generate the most profits. The most successful hospitals will be those that have a plan of action supported by proven, measurable strategies and tactics.

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About the author - Stewart Gandolf

Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America's leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

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