[Podcast] Engaging a Healthcare Audience with Video Streaming

Penn Medicine Princeton Health considers community wellness an important part of its mission. And one of the most successful ways it has engaged with its audience is streaming video. In fact, over the past two years, after a shift in their video strategy, the health system has seen a 37% increase in video views. Healthcare […]

[PODCAST] Healthcare Mergers & Acquisitions: Prepare Your Marketing Team

If your healthcare organization is not already involved in mergers and acquisitions in some form, it probably will be within the next few years. Today’s podcast guests want to help organizations like yours navigate through mergers and acquisitions while keeping your marketing and communications teams aligned. CEO Stewart Gandolf spoke with Tammy Graves, Healthcare Principal […]

[PODCAST] Healthcare Thought Leadership: Building a Plan from the Ground Up

One of the things I love most about my job is the opportunity to meet with some really great people doing amazing work in healthcare. Recently, I spoke with Johnny Smith, Senior Director of Marketing and Communications at Ascension Health, the nation’s largest non-profit health system. I reached out to him after hearing about his […]

Is Big Tech Taking Over Healthcare? What You Should Know

“Big Tech”—companies like Amazon, Google, and Apple—is taking over healthcare. At least, that’s what the news headlines would have us believe. These companies and more have made huge announcements just within the past 6 months about their plans for transforming the healthcare industry. Some announcements about Big Tech in healthcare, like Amazon’s pursuit of a […]

All the Benefits of Healthcare SEO (and One Thing It Won’t Do)

Marketing your hospital or practice means learning some complex terms and sorting through a lot of jargon. You may have heard that, in healthcare, SEO can help you increase your search engine rankings. But what does that really mean for your bottom line? Will you see new patients? And is it worth the effort? Related: SEO […]

6 Things You Need to Know about Millennials and Healthcare

Millennials have the power to enact change. According to the US Census Bureau, this group (of people born between 1981 and 1996, myself included) now outnumbers baby boomers by about 8 million. And if we have the power to kill off everything from restaurant chains to paper napkins to the diamond industry, then believe me: millennial […]

5 Reasons Your Practice Is Losing Patients

It costs your hospital or practice about 5 times more to obtain a new patient than to keep an existing patient within your database. That’s why patient retention matters–the overall loss of a patient’s lifetime value is not something you want to give up. So if you’re losing patients, you might be…well…losing patience. The good […]

Are Medical Marketing Agencies Worth It, or Should You Hire Within?

Good doctors alone, no matter how competent or innovative, do not make a hospital or practice successful. Some level of marketing is always required. It may start with word-of-mouth, but eventually, you’ll need to expand your reach—and you might start to consider what medical marketing agencies have to offer. The most successful practices and hospitals […]

Can You Really Reduce Patient Wait Times to Just 2 Minutes? [This Practice Did!]

When Dr. Tim Gray started Mountain View Medical Center in 1990, he was committed to providing first-rate medical care. Patients trusted Dr. Gray and his team to prioritize their health—but patient waiting times were rarely a topic of discussion. Then, Dr. Gray received a compliment that was a bit of a double-edged sword: “Appointments here […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD