5 “Little” Details That Affect Patient Retention/Conversions

In the business of healthcare, the level of care you provide will always be the most important thing. However, that doesn’t mean that doctors, hospitals, and practice groups should ignore those “little” things that can make or break a patient’s experience. These 5 seemingly small details can mean stronger reviews, better word-of-mouth, and, ultimately, better […]

Don’t Miss These 7 Free (Or Cheap) Healthcare Marketing Opportunities

Securing the growth of any healthcare business requires a thorough plan and budget for your marketing. But we get it—many doctors, administrators, and executives are also searching for free, simple ways to reach a local audience. Many of these free healthcare marketing opportunities will require time and commitment, but most are simply good business practice. […]

Digital Marketing & The Front Desk: Can They Work Hand-in-Hand?

Can your medical front desk staff handle your marketing in their “spare time?” We advise against it. Time is difficult enough to spare, and digital marketing deserves the time and attention of someone with the right marketing expertise. Regardless, your front desk staff does play a key role in the success or failure of your […]

Patient Loyalty: How to Build and Maintain Relationships in the New Age of Healthcare

This week, I’m leaving my doctor’s office. I see a friendly, highly experienced nurse practitioner at my primary care physician’s office, and I trust her expertise. But I simply cannot put up with the lack of communication and scheduling issues I’ve dealt with at the office for any longer. I’m sure patient loyalty is important […]

The Paradox of Choice & Digital Marketing: 3 Vital Takeaways for Healthcare

There are more choices in healthcare than ever before. Since the introduction of Obamacare, a lot more people have access to a wider range of insurance options. From there, there are even more decisions for a patient to make: urgent care or primary care? Direct primary care or concierge medicine? Generic or prescription medicine? Is […]

Marketing Ethics in Healthcare: What Every Organization Should Know

Marketing ethics have been a topic of debate in healthcare for years. Can healthcare organizations, hospitals, and practices really feel good about spending advertising dollars to attract patients? Shouldn’t patients naturally drift towards quality organizations? In today’s changing world of healthcare, some form of marketing is almost a requirement. Gone are the days when patients […]

Which Healthcare Marketing Strategy Should You Use Next?

Marketing for healthcare organizations is changing—fast. But when you’re absorbed in the world of healthcare, it’s tough to know what’s going on in the world of marketing healthcare. Strategies that worked just a few years ago might not work today—but then again, many tried and trued methods continue to be successful for certain practices, hospitals, and organizations.  […]

Don’t Let Your Copywriting Cost You

If you were in pain, would you want to see a surgeon? Or would you rather see a board-certified surgeon specializing in a minimally invasive procedure that gets you back to doing what you love? Words matter, and quality copy helps patients to see their experience in your office will be unlike anything they could […]

3 Simple Ways to Fail at Digital Marketing in Healthcare

Digital marketing might sound easy enough to those with basic knowledge of the web. But it’s about so much more than simply good design or strong copy—and it’s certainly not all about posting on Facebook. To be competitive with digital marketing in healthcare, you need to invest in your brand. And paid search and display […]

10 Biggest Myths of Healthcare Marketing: Don’t Sabotage Your Organization!

This week, we want to address some of the myths about healthcare marketing we hear every single day. Some of these get in the way of your marketing in general. Some just make it hard to see any ROI. Either way, these beliefs about healthcare marketing are a form of self-sabotage. Related: Our Healthcare Marketing Agency […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD