5 Social Media Essentials for Healthcare Marketing

Chances are, the majority of your staff has at least one social media page they check fairly often. Members of your staff have written posts and uploaded photos plenty of times before—they know the social media essentials, and they’re happy to post on the company Facebook page. It’s great to have someone on staff willing […]

The Top Digital Marketing Agencies: Their Strategy Secrets

You’ve heard the acronyms floating around: SEO, PPC, CPC, SEM. You might even have a good handle on what some of these things entail. But how do you peace it all together into one cohesive strategy? What tried-and-true facts do the top digital marketing agencies use to help their clients succeed? Related: 3 Simple Ways to […]

6 Glaring Photography Mistakes We See on Hospital and Practice Websites

Let’s face it: doctors aren’t web designers. You certainly have a say on what goes into your website—but designers spend years learning about user experience, and cultivating an eye for design. Although you have access to medical stock photos and an advanced camera phone (we’re assuming), it can be tough to choose the photography for […]

5 Crucial Steps to Take Before Planning a Social Media Strategy

Planning a smart marketing strategy means basing your decisions on data. And today, the data shows that 70% of people use social media. It may not be where prospective patients are actively searching for a doctor, but a solid social media strategy can still build trust with your demographic. And, as you’ll see in this […]

Three Little Marketing Ideas — Almost Sneaky, But Clever and Effective

Here’s a brief roundup of clever marketing ideas. They’re the kind of secret sauce techniques that are highly effective…and seasoned pros seldom reveal. Each little idea is unrelated to the others, except that they add a bit of color, flair and professional splash to your marketing, PR, branding or social voice. Just go ahead—call them […]

Engaging Facebook Videos: 5 Essentials for Savvy Social Media

Marketing-savvy doctors, medical practices and hospitals actively embrace video tools in their social media mix. It’s one of the fastest growing marketing tools, and Facebook video is one of the most useful showcases. The Social Media world first experienced video messages on Facebook (FB) ten years ago. The platform—allowing user uploads of recorded videos—has been […]

5 Significant Hospital Marketing Trends to Watch in 2018

In the months ahead, 2018 will reveal many important hospital marketing trends—more than we have space to unwrap in detail here. The following issues, however, are among the most important marketing-related ideas to track as they unfold. You are probably aware of these issues. Although they may be familiar, most are likely to emerge as […]

Consumers Avoid “Fake News” and Trust Healthcare Advertising

A fisherman’s first question is always: “Are they biting?” And regardless of the response, the second question is always: “What bait are you using?” It’s easy to see the marketing analogy. First, do your new business fishing where the fish are. And second, know the prospective patients’ healthcare advertising preference. Do they want digital or […]

10 Best Practices to Create a Patient-Centered Hospital Website

A major hallmark of delivering patient-centered care is convenience. Today’s hospital and medical practice patient has become a sophisticated consumer. This is someone ready and willing to select a hospital or provider based on the quality and ease of service that truly puts the patient first. Millennials—the largest of the demographic groups—want and expect health […]

6 Ways to Intensify Digital Word-of-Mouth

More than a few physicians have gone into practice with the expectation, wish or hope, that marketing or advertising was mostly unnecessary. They believed that they would inspire a word-of-mouth-only (WOM) practice, and patient and professional referrals would do it all. Related: 9 Essential Steps to Improve Doctor Ratings Online That concept was popular, but […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD