[Podcast] Experiential Marketing: An Exciting Time for Healthcare

For today’s podcast, I sat down with a marketing colleague, Aaron Gaeir, CEO and owner of Grandesign. He’s doing some impressive things in the world of experiential marketing—a subspecialty of marketing that really only a few agencies can do (and do well). We talk about Gaeir’s definition of experiential marketing, look at some of Grandesign’s […]

[Podcast] Engage at Warp Speed With New Healthcare Technologies

Ed Bennett has long been a thought leader in healthcare social media and marketing. The founder of MarTech.Health, a new kind of vendor directory built for healthcare marketing professionals, he’s always been on the cutting-edge of healthcare technologies, so I was excited to talk to him about the recent session he facilitated at the 2018 […]

[PODCAST] 2019 Omnibus Study Results: Female Healthcare Consumers

The patient is going away and the consumer is here to stay. We’ve seen and discussed this trend for years, and today, we have the chance to see how this shift to consumerism affects various demographics—and women in particular. This week on our podcast, I’m talking with Rob Klein, founder and CEO of Klein & […]

[PODCAST] How Hospitals Are Optimizing Their Primary Care Footprints

Each year, the Society for Healthcare Strategy & Market Development (SHSMD) puts on a very successful event in association with the American Hospital Association—and it’s not just for hospitals. Take James Robberson’s topic from SHSMD 2018: “Optimizing Your Primary Care Footprint.” Robberson is the Director of Business Development at Littleton Adventist Hospital, and while his […]

[PODCAST] The Patient Voice: Incorporating Feedback into Your Strategies

As a healthcare marketer, I strongly believe in the importance of listening to and understanding the patient voice. And today’s podcast helps guide hospitals and healthcare organizations of all sizes on how to do just that. I had the opportunity to speak with Dennis Jolley, Chief Strategy and Communications Officer & Vice President for Institutional […]

[PODCAST] The Secret to Better Care in the Changing World of Healthcare

Running any healthcare organization comes with a number of challenges and obstacles. But CityMD, a large chain of urgent care centers in New York, has found a way to expand to 100+ locations without sacrificing care and compassion. In fact, as Richard Park, MD, CEO and Founder of CityMD tells me in today’s podcast, care […]

[PODCAST] Facebook Live: Opportunities for Healthcare Marketing Beyond Point-and-Shoot

SHSMD 2018 produced a stellar lineup this year. One of the presentations I was most excited about came from the communications team at VCU Health, a health system that’s doing amazing things with its social media—particularly with Facebook Live. In case you missed the presentation, here’s some good news: I spoke with Anne Dreyfuss, Public […]

Don’t Go Off Your Marketing Meds

If a patient on medication for depression started to feel better, should she go off her meds? Should someone experiencing relief from strep throat throw out the remaining antibiotics? Of course not. From time to time, we hear from clients that their current patient volume is just fine. They’re ready to stop the marketing and […]

10 Healthcare Website Design Tips that Deliver Patients

Today, most patients in need of a healthcare provider will begin their search online. Even if your organization is primarily physician referred, people are searching for your website before following through with an appointment. A poor web presence could be a deal breaker. Recently, we’ve written a lot about what kind of websites deliver patients. […]

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