Long before “content marketing” and “guest post contributors” became the blazing hot buttons they are today, the Healthcare Success blog was a forum for sharing original, timely and informative articles.
Our intent then, as now, was to leverage the considerable “marketing smarts” of our readers for the benefit of their professional colleagues. Guest articles from qualified contributors (doctors, providers, hospital executives, marketing/communications professionals) enriches our fast-changing industry.
Everyone learns from exchanging real-world ideas, insights, achievement or success stories (or secrets) about successful hospital and provider marketing. We are most interested in guest posts from healthcare professionals, especially doctors and marketing people who work for hospitals and practices. We appreciate the “client side” perspective.
Toot your horn a little (or a lot).
So what’s your success story? We like informative tales of success, “from the field” problem/ solution or implementation illustration, marketing/advertising/PR observations, or horror stories with a happy outcome. What do you want your professional friends and colleagues to know?
Don’t be shy about tooting your own horn a little. Want to show-off for the boss? (Or want to highlight someone else on your team?) Tell the world about a marketing achievement.
If it’s a topic that helps others, we’d be pleased to put the spotlight on you and your organization via our blog, our eNewsletter (15,000 subscribers), plus social media exposure. What’s more, search engines—particularly Google—take notice of high quality guest posts as a mutually beneficial SEO consideration. Win-win.
Our blog is a free medical marketing resource from Healthcare Success, one of America’s leading healthcare marketing companies. New articles are circulated directly to opt-in subscribers weekly, with additional circulation via Twitter, Facebook, LinkedIn, and other channels.
By the way, click through and sign up for our marketing advisor newsletter here. You will receive some of the best healthcare marketing ideas out there, and recent posts also illustrate our writing and content style.
Guest material criteria is straight-forward. Content ideas need to be relevant to or about marketing in healthcare. (We do not publish information written for consumers about health or healthcare.) Authors and sources need to be authoritative. Original (unpublished) material that’s well-written, meaningful, quality content for professionals by professionals.