Category: Doctor Marketing

5 Ways Online Doctor Reviews Can Help Your Practice

People can say almost whatever they want about your practice online. It may seem like a difficult task, but working to earn more positive online doctor reviews (and counteract the negative) is worth it–if you hope to grow your practice and keep people coming back time and time again. Having positive reviews to showcase online is more important (for doctors’ offices of all kinds) than ever before. You need a solid strategy for earning positive online doctor reviews, but once you have that in place, you can improve your practice in more ways than one. Related: 9 Essential Steps to ... Read more

9 Essential Steps to Improve Doctor Ratings Online

People usually leave online reviews for one of two reasons: they were either extremely pleased or felt they had a terrible experience. Some people are difficult to please, and negative doctor ratings are, unfortunately, just a part of running a hospital or practice–at least to an extent. With the right reputation management strategies in place, though, you should be able to stay on top of online doctor reviews and make sure the good outshines the bad. It takes work, and you might not be able to handle it on your own. But following these essential steps should take your reputation ... Read more

Healthcare Consumerism: How to Avoid Being Left Behind

[Series Installment] It seems to some observers that many hospitals and healthcare providers are not prepared for the next wave of consumerism. Contemporary studies among hospitals and health systems in the industry believe that patient behaviors and expectations are critical. But less than one-quarter of healthcare organizations have the means to gather and analyze meaningful patient data. And further, many hold patient experience as a priority…but without a clear mandate to achieve it. Related: 9 Essential Steps to Improve Doctor Ratings Online More than a decade ago, the early reform and re-invention of healthcare delivery was originally fueled by the run-up ... Read more

Three Little Marketing Ideas — Almost Sneaky, But Clever and Effective

Here’s a brief roundup of clever marketing ideas. They’re the kind of secret sauce techniques that are highly effective…and seasoned pros seldom reveal. Each little idea is unrelated to the others, except that they add a bit of color, flair and professional splash to your marketing, PR, branding or social voice. Just go ahead—call them your own. Put these in your toolbox, and feel free to adapt each or all of them to your hospital or healthcare plan as you see fit. Clever little marketing ideas… #1. New service line success—real, over-the-top success—begins with a determined, winner mindset. In our ... Read more

Healthcare Storytelling: The Best Marketing Magic and How to Do It

“The best bridge between a presenter and an audience,” someone once wrote, “is a story.” Everyone is engaged by a good story. In fact, it’s how the human brain is wired. When someone is talking to us, we automatically look for the beginning, the middle and the end of the storyline structure. And if the speaker doesn’t do it, our brain tries to assemble the pieces. Physicians are using this technique as an element of marketing magic for greater success in private practice or in a hospital environment. Because an audience—patients and prospective patients—instantly resonate with a well-told story, the storytelling ... Read more

Your Sterling Online Reputation and Six Best Practice Ways to Make It Better

Successful medical practices recognize that their online reputation is a source of new business—almost like a referring doctor’s office. Here’s how the best of practices influence this resource and manage their reputation, to produce the greatest number of new patient calls and appointments. Every doctor has two professional reputations to constantly manage: The “CV version” for colleagues, and The online reputation version for the public The first version is what he or she believes professional colleagues know or think about—in person, or as a CV write-up, or what fellow professionals might say when you’re not in the room. This version ... Read more

Engaging Facebook Videos: 5 Essentials for Savvy Social Media

Marketing-savvy doctors, medical practices and hospitals actively embrace video tools in their social media mix. It’s one of the fastest growing marketing tools, and Facebook video is one of the most useful showcases. The Social Media world first experienced video messages on Facebook (FB) ten years ago. The platform—allowing user uploads of recorded videos—has been attention-getting and popular from the start. And it wasn’t long before 360-degree and live stream (Facebook Live) videos were part of the mix. What’s more, FB videos are clearly a mainstream marketing tool, and have increased by 94 percent annually in the US—and better than ... Read more

Why the Digital Marketing Revolution is Our First Choice for Doctors and Hospitals

It is tempting to describe the digital revolution in healthcare marketing using either-or terms. Articles that want to compare and contrast TRADITIONAL marketing with DIGITAL marketing tend to make two columns, with one side VERSUS the other side. The purpose, place and applications of one are not in opposition to the other. Most often, they work together. Traditional marketing—direct mail, brochures, print ads and broadcast media—are virtually indispensable in a complete and well-rounded plan. Plus, these tools provide distinct advantages, such as targeting a local audience and being personal and direct. External advertising has its place and works well. Tangible, ... Read more

5 Best-in-Class Healthcare Podcasts for Growth in 2018

Learning is a daily exercise for must of us. Among the successful medical groups, practices and hospitals that we know, most are committed to self-improvement and thinking bigger. Their leadership—doctors, administrators, marketing executives and others—are committed to Continuing Education—in marketing and management, as well as in the clinical skills. The convenience of the ever-present Internet delivers the best healthcare podcasts to any device, anywhere and at any time. There’s a smartphone in everyone’s pocket, a tablet constantly at your fingertips, and/or WiFi hotspots onboard cars, trains and airplanes. Accessing the best-in-class marketing inspiration and education is ubiquitous. And, for the ... Read more

Recommended Healthcare Marketing Conferences 2018

Medical professionals, providers and industry leaders are constantly challenged by the changes in hospital and healthcare delivery and marketing. Resources are constrained while performance expectations increase. The best of annual continuing education and professional development conferences provide opportunities to evaluate and implement practical strategies and tactics. These concepts attract and retain new patients, strengthen and extend business development, improve patient experience and satisfaction, network with colleagues, and employ best practices, Return-on-Investment results. Here’s a starter list of our recommended healthcare marketing conferences: Healthcare Marketing Conferences 2018… Healthcare Success Advanced Medical Marketing and Internet Strategies Seminar WHEN & WHERE:            March 2-3, ... Read more