Category: Healthcare Marketing

Healthcare marketing articles with information on successfully marketing your doctor or dental practice, hospital marketing campaign and more. HSS is a healthcare marketing agency with many success stories using these same methods.

15 Healthcare Marketing Strategies That Bring More Patients

Patients have more options than ever before. With so much information available online, they no longer feel the need to visit the hospital or practice closest to their location. That’s why it’s so important to have a planned, budgeted healthcare marketing strategy to reach new and returning patients in your area at the right time. Even if you’re happy with your current patient volume, that doesn’t mean you can go without a planned medical marketing strategy to keep your brand at the forefront of people’s minds. Think of all the reasons someone might decide to switch healthcare providers: a change ... Read more

The Ultimate Guide to Planning a Healthcare Marketing Budget

Budgeting for advertising at a hospital or practice is a lot like appraising real estate. When real estate investors value a home, they look at it in 3 ways: the sales comparison approach (finding the market value of comparable properties), the cost approach (what it would cost to replace the building with a similar one), and the income approach (what you would expect to earn if you rented out the space). A good appraisal takes in all of these factors, in the same way a healthcare marketing budget should include more than just an ideal estimate. Budget planning for hospitals ... Read more

Proactive Medical Marketing: Ramp Up Your Strategy Before You’re in Danger

Too many people wait until disaster strikes to make any serious moves in life. You may wait until your car breaks down before you ever think to replace or service it. Your patients wait until symptoms are severe before seeking medical attention. And you might not take the time to market your practice or hospital until you find yourself with a dwindling patient database. You prioritize and balance between so many things that putting your hospital or practice in the spotlight seems like an afterthought. Why market yourself when there is still a steady flow of patients to attend to? ... Read more

Your Online Neighborhood Watch: Are You Advertising on Unsafe Sites?

What if you ran an ad for your private practice or hospital online only to find it was running alongside a hate site? Could patients be associating your brand with offensive, divisive content? Unfortunately, there’s no organized “neighborhood watch” in the digital landscape. We all know the internet can be a place where people feel empowered to post their controversial ideas. And sometimes, businesses inadvertently find themselves side-by-side with content that only exists to spread hateful or even dangerous speech. In other words, your online advertisements can end up in the wrong part of town. This week, one of the ... Read more

Social Influencers: A Short Course in Creating Power and Leverage

Here’s a powerful secret sauce that social media pros use to make a mega-splash. Social influencers magnify and extend the typical reach. A hospital, health system or a premier doctor group, isn’t going to dominate the market by doing what everyone else does. Successful providers and organizations have an in-house leader, marketing person or team that knows how to think bigger, be more effective and be more aggressive than the competition. Defining Social Influencers… A website…or a blog…or social media content…or these and other Internet marketing tools form the basics. With some devotion and persistence, a healthcare entity can build ... Read more

Healthcare Storytelling: The Best Marketing Magic and How to Do It

“The best bridge between a presenter and an audience,” someone once wrote, “is a story.” Everyone is engaged by a good story. In fact, it’s how the human brain is wired. When someone is talking to us, we automatically look for the beginning, the middle and the end of the storyline structure. And if the speaker doesn’t do it, our brain tries to assemble the pieces. Physicians are using this technique as an element of marketing magic for greater success in private practice or in a hospital environment. Because an audience—patients and prospective patients—instantly resonate with a well-told story, the storytelling ... Read more

Your Sterling Online Reputation and Six Best Practice Ways to Make It Better

Successful medical practices recognize that their online reputation is a source of new business—almost like a referring doctor’s office. Here’s how the best of practices influence this resource and manage their reputation, to produce the greatest number of new patient calls and appointments. Every doctor has two professional reputations to constantly manage: The “CV version” for colleagues, and The online reputation version for the public The first version is what he or she believes professional colleagues know or think about—in person, or as a CV write-up, or what fellow professionals might say when you’re not in the room. This version ... Read more

5 Best-in-Class Healthcare Podcasts for Growth in 2018

Learning is a daily exercise for must of us. Among the successful medical groups, practices and hospitals that we know, most are committed to self-improvement and thinking bigger. Their leadership—doctors, administrators, marketing executives and others—are committed to Continuing Education—in marketing and management, as well as in the clinical skills. The convenience of the ever-present Internet delivers the best healthcare podcasts to any device, anywhere and at any time. There’s a smartphone in everyone’s pocket, a tablet constantly at your fingertips, and/or WiFi hotspots onboard cars, trains and airplanes. Accessing the best-in-class marketing inspiration and education is ubiquitous. And, for the ... Read more

7 Easy Ways to Lose Business Revenue Without Knowing It

Not long ago, we published an article titled: Doctors Don’t Advertise” and 10 Other Lame Marketing Myths. Some of the ill-advised “reasons” on our list sounded a wake-up call for a few readers. It turns out that they recognized that medicine is a profession, but healthcare is a business. Ultimately, for every hospital and healthcare provider, marketing and advertising is an investment, not an expense. It is what fuels new business, growth and success. And, each in their own way, these businesses doubled-down on the marketing effort and made marketing a fresh priority. Easy ways to lose business revenue… Think ... Read more

Recommended Healthcare Marketing Conferences 2018

Medical professionals, providers and industry leaders are constantly challenged by the changes in hospital and healthcare delivery and marketing. Resources are constrained while performance expectations increase. The best of annual continuing education and professional development conferences provide opportunities to evaluate and implement practical strategies and tactics. These concepts attract and retain new patients, strengthen and extend business development, improve patient experience and satisfaction, network with colleagues, and employ best practices, Return-on-Investment results. Here’s a starter list of our recommended healthcare marketing conferences: Healthcare Marketing Conferences 2018… Healthcare Success Advanced Medical Marketing and Internet Strategies Seminar WHEN & WHERE:            March 2-3, ... Read more