Healthcare Success

In part one of the CEO’s Guide to Hospital Marketing Strategies, learn seven wins to expect from your investment, including a positive ROI.

Get expert tips on how to market your telehealth services online and beat your competition.

Doctors and hospitals can educate patients on the safety and importance of COVID-19 vaccines. Learn how to craft your message.

Discover five ways to build a strong hospital brand for the modern healthcare consumer and reach your target audience.

Learn about the May 2021 Google Page experience update to prepare your site with Core Web Vitals metrics.

Learn Google’s high standards for content, including how to demonstrate Google E-A-T for healthcare content.

Discover 7 of the most common technical SEO issues found in healthcare websites in order of importance.

Get expert advice on today’s latest physician liaison strategies to build doctor referrals.

Healthcare call center best practices to improve patient experience. Discover how to develop effective contact center strategies for your healthcare organization.

Learn how to craft an effective communication strategy for COVID-19 vaccines for patients in healthcare practices and medical organizations.

Learn about sports sponsorship opportunities. Healthcare Success shares four sports marketing strategies for healthcare brands to increase brand awareness and grow their practice.

I recently had the pleasure of speaking with Dr. Hassan Tetteh, a US navy captain, associate professor of surgery of the uniformed services at the University of Health Sciences and adjunct faculty of Howard University College of Medicine. He was also a Robert Wood Johnson Health Policy Fellow from 2012 to 2013 and a visiting […]

As the COVID-19 pandemic continues to bring the world's economies, healthcare systems, and communities to their knees, the Pharma industry appears to be the shining hope to help us return to a new normal. Could the industry's response to this global public health crisis be the Rx for its tarnished reputation? The Pharma industry has […]

Despite having entered the U.S. more than eight months ago, COVID-19 remains a health topic enshrouded in confusion, conflicting information, hyperbole, and even conspiracy theories. Everyone, informed or not, seems to have an opinion about the Coronavirus pandemic. Fortunately, healthcare systems, hospitals, and medical services providers are uniquely qualified to fill the educational void and assert […]

I (Stewart) love what I do in large part because of the smart people I continually get to meet and befriend. Jay Geer is another case in point. Perhaps ten years ago, his (then) assistant James Chisum reached out to me and said, “You have to meet Jay Geer. He is THE hospital PR guy, […]

Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of all sizes, and healthcare organizations in particular have been slow to act on its opportunities. That’s why it’s a better time than ever for healthcare marketers to consider OTT marketing […]

What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to ask my friend and venerable colleague, Ed Bennett, to share his opinions during our […]

COVID-19 has been a life-changing event for us all. It's the kind of event that has lasting effects on people that we can't even truly see just yet. We've thrust an entire population into a cycle of grief that is ubiquitous but unique to every person. How will the healthcare consumer, patient, and caregivers' needs, […]

A “new normal” is emerging in healthcare for both providers and patients. Healthcare industry leaders and medical marketing professionals constantly struggle to keep pace with changes. We all have the challenge of adjusting to pandemic demands and shifting consumer attitudes. Some questions are emerging: What do healthcare patients want and expect in a post-pandemic world? […]

 We have never seen an addiction treatment marketing landscape as the one that continues to evolve due to COVID-19. While some substance abuse and behavioral health centers are withdrawing from marketing, others are increasing their budgets to take advantage of the void in the recovery marketplace. While some centers are struggling to keep up […]

The following webinar was sponsored by the American Osteopathic Association and took place Thursday, May 7. Almost every osteopathic practice has experienced financial loss due to the COVID-19 pandemic, and many are reeling. Fortunately, there are many marketing and communications strategies you and your team can implement to help protect your practice now and prepare […]

Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption to virtually every kind of business, including vein practices. Which marketing strategies should you begin now, and which should you implement in the coming months as the crisis slowly subsides? […]

March 17, 2020, may well be remembered as the day the telemedicine revolution finally took off. Telemedicine and Telehealth's adoption, fast-tracked by Coronavirus/COVID, will create profound changes in how healthcare services are provided — while also spawning new healthcare marketing opportunities. Earlier last month, in the interest of public safety, the federal government largely removed two […]

COVID Healthcare Marketing Webinar COVID-19 has changed the healthcare industry quicker in the last two weeks than in the last 50 years. With medical practices temporarily shutting down and elective procedures put on hold, what should healthcare networks and healthcare specialists do with their marketing campaigns' strategies? To answer this important question for healthcare marketers, […]

Today I am going to share some important ways that doctors, hospitals and healthcare marketers can use social media to inform the public during the COVID-19 crisis. Priority One: Use social media to convince people to comply with social distancing, and consequently help us all, “flatten the curve!” The US Surgeon General, Dr. Jerome Adams, […]

Our team at Healthcare Success is currently advising clients about how they should adjust their marketing efforts in response to the COVID-19 national emergency, and I thought I would share some of our thinking with readers like you as well. These are fast-changing and confusing times. Remember, SXSW was canceled on March 6.  By March 9, […]

We are not trying to be self-congratulatory when we say: “we know a thing or two” about healthcare content marketing. We have a little history. From nearly the first day of business at Healthcare Success (in 2006), we have been producing educational healthcare content materials for our readers. And that was long before someone coined […]

If you haven’t considered digital audio for healthcare marketing, it’s time to put it on your list. The big players include Pandora, Spotify, and iHeart. They deliver both music and talk, streaming and on demand across a wide range of interactive channels. As mobile devices have proliferated, so, too has digital audio. It reaches at […]

Should You Invest In Healthcare Marketing Expertise? Our work brings us in daily contact with healthcare professionals around the nation. To a person, these operating executives, healthcare administrators, managers, and doctors are justifiably proud of their professional achievements. But, there are times when their marketing simply isn’t working…when the stakes are high…or when competition seems […]

Is your Healthcare Social Media too self-serving? Social media is a hot topic for healthcare marketers, though navigating the various channels isn’t always easy. Most people have experience sharing on social media, so it may seem that posting for your healthcare organization would be simple enough. However, this leads a lot of companies to have […]

Over the years, we’ve alerted our Healthcare clients and industry colleagues to a few major updates that could affect their healthcare SEO (search engine optimization) rankings. Google makes updates to its search algorithms all the time—but only a few stand out as having the potential for a major impact on your presence in the search […]

Introducing PHYGITAL: It’s More than a Marketing Buzzword OK…we admit that it’s a freshly-minted word, but PHYGITAL recognizes an increasingly useful trend in marketing. PHYGITAL refers to a crossover of the physical (PHY-) and the digital (-GITAL) aspects of the brand experience.The majority of today’s consumers shop online and in “brick-and-mortar” locations, and those two […]

The Core Concept of Branding Is Positive Differentiation A brand is the total experience that a customer has with your product, service or company. Many medical practices, hospitals and other healthcare resources have, until recently, misunderstood —- or simply dismissed—the MILLENNIAL GENERATION. Definitions will vary, but the Pew Research Center provides the most authoritative characterization […]

Every December, we like to remind our clients and readers of a simple way to save taxes in the current tax year, while investing in their business’s growth for the subsequent year. If your business pays taxes on a cash basis, it is likely you could reduce your tax bill(s) by prepaying marketing (and other) […]

If you’ve been listening or reading along with us, then you know we’ve covered a number of discussions in preparation for a panel discussion about patient-centric care at the 2019 Eye for Pharma conference. Lynn Nye, CEO of Medical Minds, moderated and co-sponsored the panel with me. Held in Philadelphia on April 17, 2019, the […]

With a brand-new decade on the horizon, it’s time many healthcare practices, hospitals, health plans, and other organizations make serious shifts in the way they approach marketing.  Are you positioning your healthcare institution for growth in the new year? My healthcare marketing predictions for 2020 can guide you towards a more comprehensive strategy for the […]

I recently had the pleasure of speaking with Fasiha Haq, Global Medical Education Advisor at Eli Lilly and Company. This podcast is the fourth in a series of prep for our panel discussion at Eye for Pharma. Lynn Nye, CEO of Medical Minds, co-moderated this podcast with me in advance of our panel discussion at […]

While I have interviewed hundreds of guests on our healthcare marketing podcasts over the years, this time I enjoyed the unique experience of being the interviewee on my own “show.” My friend and colleague Dr. Lynn Nye, CEO of Medical Minds, interviewed me in advance of our panel discussion at this year's EyeforPharma Conference in […]

I am always excited to interview one of my favorite people and personal friends, Dr. Jim Merlino. I first met Dr. Merlino at the Cleveland Clinic Patient Experience Summit years ago. He’s an accomplished surgeon and industry leader in improving the patient experience. He draws from more than two decades of experience to address key […]

I have had the pleasure of interviewing Dennis Jolley, formerly the Senior Director of Marketing for the University of Utah Health Care System, many times. In this podcast, we hone in on the effects of the patient experience on doctor ratings. “Doctor ratings, patient satisfaction and patient experience” At the beginning of their journey, Mr. […]

I'm excited to share this podcast featuring Mia Nease who, at the time of recording, was Head of Healthcare and Life Science Partnerships at Arivale. She is now the founder and CEO of Multiomic Advisory Services. This is the second podcast in a series of prep for our panel discussion at this year's EyeforPharma Conference […]

I recently interviewed Sven Gierlinger, Chief Experience Officer for Northwell Health—the largest hospital system and employer in New York—to prepare for our EyeforPharma panel, Patient-Centric Care: Does the Doctor Know Best? This podcast is the first in a series of prep for our panel discussion. Jim Merlino, Chief Transformation Officer at Press Ganey and mutual […]

I recently had the pleasure of interviewing Dr. Zeev Neuwirth, a physician, author, podcast producer and speaker who’s made a career out of identifying opportunities for innovation in our current healthcare system. I first saw Dr. Neuwirth speak at the 2019 Society for Healthcare Strategy and Market Development (SHSMD) Connections conference in Nashville where he […]

You know a lot about the healthcare specialty (or specialties) you work in—but that doesn’t always translate to good healthcare content on your website.  Healthcare content includes the blogs, web pages, ebooks, infographics, and even videos on your website (or elsewhere on the web). People typically create healthcare content for several reasons: To increase visitors […]

It’s a buzzword you hear any time you talk to someone about visibility for your business’s website. Have you thought about your SEO?  SEO stands for search engine optimization, and it’s a practice that’s changed drastically over the years. But the purpose remains the same: the term describes the art and science of getting your […]

Sick of posting the same types of updates over and over again to your healthcare organization’s Facebook page? It’s a fun marketing tactic for your team to take on. And yet, many businesses’ Facebook strategies tend to grow stale over time. We’ll be the first to admit that organic Facebook activity is not a primary […]

When it comes to online content, video is king. YouTube is now the second-most widely used search engine in the world, so there’s no question that this mode of media is preferred amongst many. Your prospective patients may be more likely to watch a video than read an explainer article or browse your website. Healthcare […]

With 3.5 billion Google searches made every day, there’s no question that businesses need some sort of presence on the world’s most popular search engine to succeed online. And the most efficient way to ensure you have a presence on the search engines is with paid advertising. Advertising healthcare on Google, however, comes with its […]

It’s no secret that the healthcare industry is nothing like it used to be. Your patients are also consumers. They expect more from their doctors, health organizations, hospitals, and pharmaceuticals—and healthcare disruptors are taking action. Some of the long-standing players in healthcare are quickly setting themselves apart as healthcare industry disruptors, as are new players […]

What’s the most effective way to evolve, progress and grow? Take frequent trips back to the basics. Just as professional athletes, artists and actors practice tried-and-true techniques of their crafts to continue honing their skills, healthcare marketers can, and should, do the same.  Several years back, I wrote an article I continue to share to […]