Category: Internet Marketing

Approved Category

What Makes for a Marketing-Based Website?

Today, any successful hospital or practice should maintain a website so patients can find your location and learn a little bit about your services. You might think that a great looking site is just a bonus…but from a website marketing perspective, this is far from the truth. You cannot expect to simply put up a website and see patients line up at your door. Ongoing marketing is a key part of running any hospital or practice in today’s world, and that is highly dependent on your website. Although a beautiful web design is certainly part of that, a successful strategy ... Read more

Is Your Medical Website HIPAA Compliant?

[INSTALLMENT – A Continuing Series] Every physician and medical administrator that we know is intimately—often, intensely—aware of HIPAA’s privacy and security rules. There isn’t a policy, procedure or process that isn’t carefully scrutinized as HIPAA compliant. This isn’t legal advice, but healthcare professionals know that protected health information (PHI) and electronic protected health information (ePHI) need to be on the safe side of the Health Insurance Portability and Accountability Act and the Department of Health and Human Services. But, physicians and medical administrators also realize that, in an Internet-driven world, confidentiality, privacy, and data security are vastly larger, dangerous and ... Read more

Your Online Neighborhood Watch: Are You Advertising on Unsafe Sites?

What if you ran an ad for your private practice or hospital online only to find it was running alongside a hate site? Could patients be associating your brand with offensive, divisive content? Unfortunately, there’s no organized “neighborhood watch” in the digital landscape. We all know the internet can be a place where people feel empowered to post their controversial ideas. And sometimes, businesses inadvertently find themselves side-by-side with content that only exists to spread hateful or even dangerous speech. In other words, your online advertisements can end up in the wrong part of town. This week, one of the ... Read more

Social Influencers: A Short Course in Creating Power and Leverage

Here’s a powerful secret sauce that social media pros use to make a mega-splash. Social influencers magnify and extend the typical reach. A hospital, health system or a premier doctor group, isn’t going to dominate the market by doing what everyone else does. Successful providers and organizations have an in-house leader, marketing person or team that knows how to think bigger, be more effective and be more aggressive than the competition. Defining Social Influencers… A website…or a blog…or social media content…or these and other Internet marketing tools form the basics. With some devotion and persistence, a healthcare entity can build ... Read more

Your Sterling Online Reputation and Six Best Practice Ways to Make It Better

Successful medical practices recognize that their online reputation is a source of new business—almost like a referring doctor’s office. Here’s how the best of practices influence this resource and manage their reputation, to produce the greatest number of new patient calls and appointments. Every doctor has two professional reputations to constantly manage: The “CV version” for colleagues, and The online reputation version for the public The first version is what he or she believes professional colleagues know or think about—in person, or as a CV write-up, or what fellow professionals might say when you’re not in the room. This version ... Read more

Engaging Facebook Videos: 5 Essentials for Savvy Social Media

Marketing-savvy doctors, medical practices and hospitals actively embrace video tools in their social media mix. It’s one of the fastest growing marketing tools, and Facebook video is one of the most useful showcases. The Social Media world first experienced video messages on Facebook (FB) ten years ago. The platform—allowing user uploads of recorded videos—has been attention-getting and popular from the start. And it wasn’t long before 360-degree and live stream (Facebook Live) videos were part of the mix. What’s more, FB videos are clearly a mainstream marketing tool, and have increased by 94 percent annually in the US—and better than ... Read more

How Digital Marketing Data Influences Your Hospital Planning

More than at any time in the past, the Internet is the primary pathway to hospitals and healthcare providers for today’s informed consumer. There isn’t a hospital or healthcare marketing professional who hasn’t heard the stat that “over 70 percent of Internet users looked online for health information.” Pew Research confirms that the percent of online users has been rising for several years, but “health information also includes searches related to serious conditions, general information searches, and searches for minor health problems.” But it’s more than generic info that’s vital. What’s important to note is that users drill down to ... Read more

SEO Tips For Organizations That Want to Get Bigger and Better

The curious thing about medical groups and hospitals that want to be the “best in class” is that, often, they are already the leaders in the marketplace. Think about that for a minute. The top of the line wants to beat itself and set a new, higher standard. They know that they are good at what they do. And they appreciate being at the top of their professional game, and want to stay that way. But, it turns out that these facilities, practices and providers all want to improve and maintain the leadership position in the community. The best in ... Read more

Fixing Major Pain Points: State of Digital Healthcare Marketing [Podcast]

Rob Klein [Healthcare Success Industry Leadership Podcast] Our distinguished guests today are Rob Klein, founder and CEO of Klein & Partners, and Toni Klein, co-founder and Digital Practice Lead at the respected healthcare marketing research firm. They are talking with Stewart Gandolf, CEO of Healthcare Success about the State of Digital Healthcare Marketing study by Klein & Partners and Greystone.net. This podcast discussion provides a revealing insight into the study and rapidly changing state of digital healthcare marketing. In particular, Stewart, Rob and Toni talk about fixing the major pain points and discuss: An apparent loss of confidence in CRM Effective ... Read more

New Facebook App “Facebook Local” Could Take Over Other Local Apps

The name of the (nearly) new player is FACEBOOK LOCAL, which is blending the lines between social media and online local search. The introduction of Facebook Local Search could become a battle for digital turf —between search engine giant Google and social media giant Facebook—and it may morph into an important new trend. In time, it could eat other apps and impact healthcare marketing and advertising in a major way. The one predictable factor with the Internet is its constant development and change. For marketing professionals, watching and tracking change, especially as an advertising option—is an ongoing sport. The crossover ... Read more