Category: Medical Advertising Agency

Creative Thinking: How to Generate New Ideas for Better Healthcare Marketing

Somewhere in everyone’s job description—expressed or implied—is the need to be creative. And we know from experience in that it’s doubly challenging to be creative on demand. Surprisingly, a little coaching can help the process of generating good ideas for better healthcare marketing and advertising. Here are some secrets about being creative from, of all […]

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CAMP: What a Medical Advertising Agency Wants in an Ideal Client (and Vice Versa)

The business partnership between a medical advertising agency and a healthcare client should be an enduring, win-win relationship. But the reality is that most would-be associations are non-starters, while some strategic alliances last for decades. Admittedly, there are a lot of moving parts in any client-agency “marriage.” The client wants to tap into the “ideal” […]

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AAOE: Building a Physician Referral Network

We frequently address professional audiences around the nation, and this month is no exception. HSS Founding Partner Stewart Gandolf will speak at the 2012 American Association of Orthopaedic Executives (AAOE) Annual Conference in New Orleans. Calendar Note: Stewart’s presentation, Importance of Marketing in Building a Physician Referral Network, will be on Tuesday, May 22nd, beginning […]

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How Healthcare Marketing is Like Drilling for Oil

There’s a five-step process that makes for best practice success. Healthcare marketing is very much like drilling for oil. Success requires a proven system not a shovel.   Here’s an analogy that I presented to a client recently. Suppose you want to drill for oil. You can begin making random holes in your backyard, or […]

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7 Insightful Tips for Better Healthcare Marketing Direct Response Results

Quick-check questions that reveal make-it or break-it problems before launch The difference between big-time winning vs. downright disaster in healthcare direct response depends on a million variables. A single, simple oversight can cost you the ballgame. Ask yourself these seven questions to find and fix fundamental problems before you rollout any direct response program.

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Sage Advice: Medical Advertising Agency Words of Wisdom

In the healthcare advertising agency industry, we’ve found that clients who are open to advice and guidance are those individuals who understand that there is a best practices approach to doctor marketing and advertising. Sometimes wisdom comes from making mistakes, but the wiser approach is to listen to and learn from the experience of others. […]

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3 Critical Questions to Ask Yourself Before You Hire a Healthcare Advertising Agency

By definition, your healthcare advertising agency is a partnership arrangement. Choose this business associate carefully; it’s not an ordinary vendor or supplier resource. You’re not buying latex gloves or file folders here. You’re hiring a trusted professional colleague that understands your business and your growth goals. If you are buying “creative services” or “website design” […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

– Jonathan Calure, MD