Category: Medical Marketing

Medical marketing and advertising for hospitals, medical practices and physicians & doctors. Learn ways to improve business, increase patient numbers and conduct successful marketing campaigns.

The State of Multicultural Marketing in 2018

Multicultural marketing is too often overlooked. You hope that your marketing message is reaching people of all cultures and ethnicities, but this assumption can lead you to miss out on a huge potential patient base. As the experience of cultures in this country changes and evolves, so too should your marketing message. The state of multicultural marketing in 2018 is different than it was even just a few years ago, especially for hospitals and practices like yours. See also: Multicultural Marketing Services for Hospitals and Practices Misconceptions about Modern Multicultural Marketing The landscape of multicultural marketing in the last few years ... Read more

Is Your Medical Website HIPAA Compliant?

[INSTALLMENT – A Continuing Series] Every physician and medical administrator that we know is intimately—often, intensely—aware of HIPAA’s privacy and security rules. There isn’t a policy, procedure or process that isn’t carefully scrutinized as HIPAA compliant. This isn’t legal advice, but healthcare professionals know that protected health information (PHI) and electronic protected health information (ePHI) need to be on the safe side of the Health Insurance Portability and Accountability Act and the Department of Health and Human Services. But, physicians and medical administrators also realize that, in an Internet-driven world, confidentiality, privacy, and data security are vastly larger, dangerous and ... Read more

Healthcare Consumerism: How to Avoid Being Left Behind

[Series Installment] It seems to some observers that many hospitals and healthcare providers are not prepared for the next wave of consumerism. Contemporary studies among hospitals and health systems in the industry believe that patient behaviors and expectations are critical. But less than one-quarter of healthcare organizations have the means to gather and analyze meaningful patient data. And further, many hold patient experience as a priority…but without a clear mandate to achieve it. Related: 9 Essential Steps to Improve Doctor Ratings Online More than a decade ago, the early reform and re-invention of healthcare delivery was originally fueled by the run-up ... Read more

Three Little Marketing Ideas — Almost Sneaky, But Clever and Effective

Here’s a brief roundup of clever marketing ideas. They’re the kind of secret sauce techniques that are highly effective…and seasoned pros seldom reveal. Each little idea is unrelated to the others, except that they add a bit of color, flair and professional splash to your marketing, PR, branding or social voice. Just go ahead—call them your own. Put these in your toolbox, and feel free to adapt each or all of them to your hospital or healthcare plan as you see fit. Clever little marketing ideas… #1. New service line success—real, over-the-top success—begins with a determined, winner mindset. In our ... Read more

Engaging Facebook Videos: 5 Essentials for Savvy Social Media

Marketing-savvy doctors, medical practices and hospitals actively embrace video tools in their social media mix. It’s one of the fastest growing marketing tools, and Facebook video is one of the most useful showcases. The Social Media world first experienced video messages on Facebook (FB) ten years ago. The platform—allowing user uploads of recorded videos—has been attention-getting and popular from the start. And it wasn’t long before 360-degree and live stream (Facebook Live) videos were part of the mix. What’s more, FB videos are clearly a mainstream marketing tool, and have increased by 94 percent annually in the US—and better than ... Read more

How Digital Marketing Data Influences Your Hospital Planning

More than at any time in the past, the Internet is the primary pathway to hospitals and healthcare providers for today’s informed consumer. There isn’t a hospital or healthcare marketing professional who hasn’t heard the stat that “over 70 percent of Internet users looked online for health information.” Pew Research confirms that the percent of online users has been rising for several years, but “health information also includes searches related to serious conditions, general information searches, and searches for minor health problems.” But it’s more than generic info that’s vital. What’s important to note is that users drill down to ... Read more

4 Essentials for Creating Compelling Marketing Videos

For several consecutive years, all of us have heard the same prediction: “This is the year of the video!” We don’t know the exact moment of launch, but compelling video is now a powerful marketing tool for hospitals, medical groups and professional practitioners. And the performance stats and results are stronger each year. Let’s credit explosive Internet technology with nearly ubiquitous and hyper-fast Wi-Fi, broadband and streaming media. And let’s also spotlight YouTube, the top video-sharing site—along with a bunch of other hosting and enabling platforms online. What’s more, video’s universal appeal (and ability to grab eyeballs) fits comfortably with ... Read more

21 Things to Know About Winning Millennial and Boomer New Patients

The curious thing about growth-minded hospitals and medical practices is that foresight happens just beyond the horizon. Attracting new patients is a constant challenge when success means driving beyond the range of the headlights. Hospitals and medical groups have faith in their research and planning. Related: 9 Essential Steps to Improve Doctor Ratings Online Today’s patients—demographically-speaking—will not be your patient base of tomorrow. Things change constantly with the biggest cohorts. Here are some of the differences, and the similarities, of what Millennials and Boomers want from healthcare today and in the future. Millennial and Boomer Cohorts: The two, really big ... Read more

Beware of Zombie Websites and Fraudulent Digital Ripoff

It’s tough attracting new patients. And just when you thought you only had to worry about ransomware, phishing scams, phony charities and the desperate email from a Nigerian prince…along comes a big-time advertiser swindle. “Zombie websites” amount to a rapid-fire digital fraud that has picked the pockets of some of the nation’s biggest brands. Hershey’s, Johnson & Johnson, Ford, and MGM are among the familiar names. A recent investigative report by BuzzFeed News—Attack of the Zombie Websites—provides the intricate background and the reason for concern. Although there’s no immediate risk for advertisers (outside of the brand giants), things move quickly ... Read more

8 More Creative Director Secrets For a Fantastic Photo Shoot

Recently I returned from a client photo shoot and drafted this list of helpful creative director secrets to help you produce professional and effective results. It’s about details because the camera sees it all. Every photo shoot—from a big screen major motion picture, to images for your hospital or office—deserves careful attention. It’s fun to watch one of those major motion picture extras that reveal “the making of…[this movie].” There may be one or two people in the scene. But just behind the camera there’s an army of professionals who look after every tiny detail. Really. Every detail. After all, ... Read more