The business world of marketing for doctors is fiercely competitive, and the environment is getting worse. The not-so-obvious part is that your friends and colleagues are often the primary sources of competition for new patients and market share. Medical doctors, generally, tend to be competitive-minded in many ways. That’s no surprise. There’s competition throughout medical school and residency, and finding and landing the ideal job situation is a challenge. But what often goes unnoticed is that among colleagues, there’s a lot going on below the surface. Marketing-minded physicians and surgeons need to be aware that some professional associates—friendly and cordial in ... Read more
How to bring maximum benefit to your twice-yearly marketing update.