Driving Your Brand in Dental Marketing & Advertising

Speaking of attention-getting dental marketing and advertising, here’s a clever idea that caught our eye in Coeur d’Alene, Idaho. (Getting attention is a good first step.)

Driving Dental Advertising in Coeur d’Alene

Yep, we know…this isn’t for everyone… but worth sharing. The dentists at Riverstone Dental Care told us that this unique bit of mobile dental advertising generates new patients and reinforces their dental practice brand.

In the vernacular of the ad biz, this is a “vehicle wrap.” You may have seen it on buses or cabs. It’s a relatively new variation of Out-of-Home (formerly “outdoor”) advertising, made possible by advances in printing, sometimes called grand format or super graphics.

A unique form of dental marketing and advertising, but it’s not something we would consider a primary advertising “vehicle,” so to speak.

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD