The Big-Ad-But-No-Experience Frustration. Answer the Competition or Forfeit the Marketing Advantage in Silence.

Does this sound familiar?

MEGAPHONE

Much Noise. No Substance.

A prominent doctor with tons of experience picks up a magazine and sees an ad for a competitive practice. The other practice has significantly less experience, but they do have a half page, full color ad. And to the public they look like the biggest game in town.

The prominent doc tells us candidly that this kind of thing drives him crazy. Maybe you can relate to his extreme frustration. It’s a cry of anguish we’ve heard dozens of times in doctor/physician marketing, but it’s just as true with hospitals, medical clinics and other healthcare organizations.

The outfit with the big ad has almost no experience in the service they’re advertising, but patients don’t know the difference. The other guys made a splash, and it’s obvious that they’re serious about advertising.

Experience or not, they’re a competitive force because “he who claims it loudest and first will often win.” It’s difficult for consumers to see distinctions among professionals, and near impossible for them to find you if you don’t promote yourself.

If you’ve felt this kind of frustration and done nothing, there are two options. You do nothing, remain frustrated and forfeit the competitive game. Or you go for it. The prominent physician (or hospital, or you) can fight back and take ownership of the marketplace. The physician with experience can advertise that experience with solid proof.

It takes determination and a budget–there are no shortcuts. Connect with us if you’re ready to do put the competition in its place.

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD