The Unabashedly Competitive Doctor is Quietly Eating Your Market Share

competitive race in healthcareThe business world of marketing for doctors is fiercely competitive, and the environment is getting worse. The not-so-obvious part is that your friends and colleagues are often the primary sources of competition for new patients and market share.

Medical doctors, generally, tend to be competitive-minded in many ways. That’s no surprise. There’s competition throughout medical school and residency, and finding and landing the ideal job situation is a challenge. But what often goes unnoticed is that among colleagues, there’s a lot going on below the surface.

Marketing-minded physicians and surgeons need to be aware that some professional associates—friendly and cordial in daily interaction—are full-throttle business competitors below the surface. And they may be quietly eating your market share of business.

Today, physician offices are going toe-to-toe in the new consumer-driven market to reach, attract and retain patients. Although these are usually outstanding providers, they want your business. They proactively want to win at the ongoing game of new business development.

Defending the competitive challenge…

Therefore, the problem that we’ve discovered is two-fold. Either practices don’t recognize that unabashedly competitive doctor, or they elect to do nothing. As a result–in each case–the competition wins. In fact, a head-in-the-sand denial about competition doesn’t work. It pays to recognize your primary competitors, and take a page from their playbook. They have no reservations about reaching out to empowered consumer/patients.

We often help medical practices reach and attract the patients and cases they want. If you’d like some help getting started, please give us a call at 800-656-0907. It’s important to understand that your professional team member and friendly colleague may be your tough-as-nails business competitor.

In the long term, your best defense is to revisit your SWOT Analysis and sharpen your competitive strategy. It pays to look closely at Strengths, Weaknesses (the internal factors), and Opportunities and Threats (the external considerations.)

For additional reading on this topic, see: Competition and the Revolutionary Rise of Healthcare Marketing and The Much-Neglected Secret to Beating Your Healthcare Competition Online.

Stewart Gandolf, MBA, CEO

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD