Alternative Care Marketing Meets the Retail Pharmacy Industry
pharmaca

Alternative Care Marketing Meets Traditional Pharmacy

Absolutely nothing about the Pharmaca Integrative Pharmacy location in La Jolla, CA reminds us of a classic retail “drug store.” But then, that’s exactly what they were going for; excellent differentiation.

To our marketing eye, it’s a unique blend of traditional pharmacy services and alternative care products. They appeal to an upscale, primarily female, target audience that’s interested in wellness and natural/organic products.

In addition to pharmacists, their staff members are licensed in fields like nutrition, skin care, homeopathy, naturopathy, herbal studies and include homeopaths, naturopathic and osteopathic doctors, herbalists, estheticians, nutritionists, and Ayurvedic practitioners.

Upscale and inviting

Pharmaca Integrative Pharmacy has less than two dozen locations in five western states, but it looks like they’ve found a unique expression for alternative care marketing so (in their own words), “…you can achieve good health without an appointment, insurance or headache.”

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD