Over at Gandolf’s Marketing Magic blog (Medical Marketing, Internet Marketing and Other Fun Stuff) Stewart has been pondering the delicate relationship between TIME, MONEY, and successful healthcare marketing.
If you rule out alchemy and the tooth fairy, everyone working in health care marketing knows your investment is one or the other, or both. They are the common denominators of medical marketing for healthcare organizations, hospitals, manufacturers, physicians and surgeons, dentists, pharmaceuticals and other corporations and entrepreneurs.
The strategy challenge is: How to produce the highest and best results with the available—and often limited—resources available.
Click through to Stewart’s thoughtful post about the problem of weighing strategies, tactics and expectations; and using a system grid to help guide a reality-based decision process.
Hint: Santa Claus is probably not a good option. You’ll want to read Stewart’s blog: Healthcare Marketing Costs Time or Money (or both). You Choose.