We’re impressed with the new AAE website (aae.org). The American Association of Endodontists has revitalized its online presence with more content and improved endodontic marketing messages for the public and the professional ranks.
Refreshing (or completely re-doing) a website is good advice for most healthcare practices, hospitals and organizations. Too often their website is a set-and-forget proposition which ends up doing more harm than good. (Our post last week, Claims and Credibility, had a similar theme.)
Dental marketing is a changing landscape, and there is wider marketing awareness among endodontists. Competition has increased and more practices are refining their branding and becoming proactive in their referral and new business development efforts.
The AAE seems to have recognized these shifts among professionals and the public, and their new website delivers more content and easier navigation for dental professionals, members and patients. There’s educational material for the public that answers the tired stereotype of root canals being a painful and dreaded procedure. The association site also provides a resource section for professionals to spread the word in their local community.
What’s more, the AAE has seamlessly integrated several social media outlets including RSS feeds, LinkedIn, Twitter and others. The also provide discussion forums for dental professionals, as well as a Facebook page and a YouTube channel.
Overall, the new AAE website is a quality website revision and a timely example of endodontic marketing at work. Read more about results-oriented endodontic practice marketing here on our website.