The Music of Dental Marketing

The “rock star” approach to dental marketing?

Could be. They definitely sound good to us. (Really good!) Open Wide is a rock and roll band of six practicing dentists — and one school teacher who flosses her teeth daily.Open Wide Band

This isn’t a conventional dental marketing and advertising strategy, but we know a lot of musically talented dentists and other professionals, so there could be a “have-fun-with-marketing” take-away here for you.

The Open Wide band members – all from Southern California – include two orthodontists and four general dentists. They’ve been performing classic rock & roll (50’s through the 90’s) music since 1997, delivering a lot of entertainment and picking up some new patients in the process.

Band members are Drs. John DiGiovanni, Jim Meeks, Gene Campana, Ray Mangigian, Eric Prouty, Dave Corradi, Bernie Jaroslow, and (teacher/floss-user) Margi Westling. Their calendar of appearances looks busy to us, and there’s more about them on the Open Wide site.

Stewart Gandolf

Stewart Gandolf

Chief Executive Officer and Co-Founder at Healthcare Success
Stewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency. He is also a frequent writer and speaker. Most importantly, he is happily married and a "rock-n-roll daddy" to two wonderful girls.
Stewart Gandolf
Stewart Gandolf



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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

– Jonathan Calure, MD