Will the First Home-Use Laser Device Put a Wrinkle in Plastic Surgery or MediSpa Marketing?

paloviaHealthcare providers and marketing professionals who deal with wrinkle removal, and skin care in general, will want to watch the promotional roll-out of a new home skin treatment. It’s already a crowded marketplace, but there are a couple “firsts” here that make this device a bit of a breakthrough.

This month, device manufacturer Palomar Medical Technologies released its home laser system, dubbed PaloVia. Medical device industry news reports say it’s the first-to-market, “FDA-cleared, at-home laser clinically proven to reduce fine lines and wrinkles around the eyes.”

The microfine laser device—similar in size and appearance to an electric shaver—was the subject of a clinical study in which dermatologists and plastic surgeons reported “a noticeable reduction in wrinkles in 92% of participants after one month of daily treatments.”

Related: Cosmetic Surgery Marketing & Cosmetic Surgery Web Design

The product, with a retail price of $499, is now being sold online and via QVC shopping channel. Nordstrom and other retail stores will reportedly have them available soon. And in the months ahead they will also be available through physicians’ offices.

All of that adds up to a formidable marketing splash and clearly an important new option in the highly competitive cosmetic wrinkle treatment market. It could be part of the competition, or it could become a product and treatment option for dermatology patients—available from their doctor. It’s worth watching as the introduction continues.

Read more about ethical, effective dermatology marketing and advertising on the Healthcare Success website.

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

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