Why Coca-Cola’s Website Works Better Than Yours

If you haven’t visited the Coca-Cola website, take a quick look sometime. Your hospital or medical practice does not have to be a global business icon for you to recognize why Coke’s website produces measurable results…and your website does not. Stick with me on this. There’s an insightful backstory to the comparison challenge, so I’ll […]

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10 Best Healthcare Podcasts You Need to Hear

Over the years, our free library of marketing reference materials has grown steadily. And, among these resources, is an impressive collection of several dozen healthcare podcasts with recognized industry leaders. It was tough to spotlight only 10 articles from this leadership podcasts series. Stewart Gandolf, Healthcare Success CEO, leads these insightful and inspiring discussions from […]

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The Benefits of Creating an eNewsletter Like Ours

There’s a good chance that you navigated your way to this article with the help of our newsletter, Healthcare Success INSIGHT. For nearly a decade, our free marketing newsletter and blog have helped subscribers learn how to boost their marketing effectiveness. We thought this was a good opportunity to share some of how this works, […]

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How Are You Moving the Needle in Your Organization?

Here’s an insightful management and business reminder called “moving the needle.” It’s a useful metaphor for inspiring employees and achieving personal goals and recognition. It’s also about achieving greater success for the company. Recently, a business colleague told a story about an employee who was feeling under appreciated in the work they were doing for […]

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Your Hospital’s Explosive Consumerism Makeover

[Series Installment] It looks like the majority of hospitals throughout the US want to be gearing up for major advances in consumerism. From a marketing and business development perspective, the institutions that make aggressive consumer moves will differentiate themselves from the other 92 percent of the industry. A mere eight percent of hospitals and health […]

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5 Free (or Low Cost) Tactics that Leverage Patient Satisfaction

File this under “If You’re Happy and You Know It” power tactics. This is a handful of highly effective little ideas anyone can put to work on short notice—at little or no cost—for greater mileage. #1: Publish, publish and republish. Consumer comments on review sites, as well as the direct testimonials of patients, are highly […]

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Gutenberg Moment in Marketing: Your Quick Guide to iPhone Health

Who needs Dr. Leonard McCoy’s classic (but fictional) Medical Tricorder when iPhone health is already in your pocket? (Some of it anyway.) There are various configurations of the Tricorder on the Star Trek TV show. By today’s standards, the devices were bulky, but they enabled: Instant diagnosis ailments/disease Track general metrics/vital signs Monitor ongoing health […]

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Hospital Ambassador: Building Bridges in the Community and Enhancing Your Brand

[SHSMD17 Speaker Podcast Series] Our guest for this podcast is Jenise Celestin, Director of Community Relations at Swedish Covenant Hospital. Jenise talks with Healthcare Success Marketing Strategist Peter Do as a preview of the SHSMD 2017 presentation: From Hospital Employee to Brand Ambassador: Building Bridges in the Community and Enhancing Your Brand. In today’s conversation, […]

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Rollout a Winning Video Content Strategy with No Budget [Podcast]

[SHSMD17 Speaker Podcast Series] Healthcare Success Marketing Strategist Peter Do talks with Keith Whitworth, Director of Marketing at the University of Arkansas for Medical Sciences. This podcast will preview Keith’s presentation at the 2017 SHSMD marketing conference titled: Rollout a Winning Video Content Strategy with No Budget. Everyone—patients, audience, search engines, and leadership—loves good video […]

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Managing the Social Media Slice of Your Marketing Plan

[Community Manager Series Installment] The successful implementation of social media is the responsibility — and the credit — of your community manager. Every healthcare marketing situation requires a custom plan that artfully blends each of many strategies and tactics. There is no one-size-fits-all list of how-to steps. Successfully achieving the goals and objectives in marketing […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

– Jonathan Calure, MD