Paging Marcia Brady: Your Outdated Office Décor Gives the Wrong Doctor/Physician Marketing Message

brady bunchWhen was the last time you walked into your office through the front door? Take a stroll. Does it look like Marcia Brady is about to walk through at any moment?

Most doctors/physicians want to be perceived as progressive and leading edge. They express this in the way they practice medicine and in their doctor/physician marketing and advertising messages. Often their up-scale branding is targeting up-scale patients.

But all that gets shot down by an outdated office décor. Maybe earth tone colors–bland shades of brown, muted orange-ish brick highlights and dark wood. It’s a picture right out of the early ‘70s. Might as well add a peace sign poster and issue tie-dyed scrubs with bell-bottom cuffs.

We could go on, but the message is to look at your office décor with the fresh eyes of a new patient arriving for the first time—and see if the visual message is progressive or pathetic. We’ve seen this, up close and in person, in physician offices, as well as in some medical groups, hospitals, cosmetic dental offices and other healthcare provider offices.

This is just one aspect of medical branding. There’s more in this article about successful branding on our website. In the meantime, take a look. It’s an important part of your branding and a reflection on your reputation. Is the Marcia Brady look undermining your up-scale doctor/physician marketing and advertising?

Peace.

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

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