Boston Physician Wants CME Independence from Pharmaceutical Marketing & Advertising
Boston harbor

Boston Harbor

No so long ago really—1773, as I recall—when some folks in Boston expressed their displeasure with then-mother Brittan’s Tea Tax and dumped a boat load of the stuff into the harbor. The now-famous tea party was a historical moment of independence.

That spirit of independence lives on in Boston, with a personal revolt of sorts against pharmaceutical marketing and advertising that targets physicians, according to an item from the Boston Globe last week. Harvard Medical School neurologist Dr. Martin Samuels has started a new company “that he says will provide continuing medical education to doctors across the country — without funding from the pharmaceutical industry.”

The idea is to provide physicians with an independent option on education that does not rely on financial underwriting by drug companies. “Doctors have lost confidence in [continuing medical education] and the public has lost confidence… The feeling is that everything is tainted,’’ Dr. Samuels said in the news accounts.

The new physician continuing education company intends to compete by providing CME courses that do not accept funding from pharmaceutical or medical device companies—and thus, they feel, can be above concerns of partiality. It does bring attention to the ongoing discussion in professional circles. The Globe report continues: “Critics say the reliance on industry funding allows drug and device companies to influence what is taught, potentially misleading physicians about the best treatments for patients and pushing up spending on prescription drugs.”

“Dr. Murray Kopelow, executive director of the organization that accredits medical education providers, said that the criticism is overblown, and that the vast majority of providers comply with his group’s rules, which forbid industry funders from influencing the content of courses or who presents them.”

“They have recruited 11 specialists, many also from Harvard, to write the curriculum and recruit speakers for courses in cardiology, obstetrics, oncology, psychiatry, and other specialties. The work will be paid for by the sale of the curriculum to hospitals, medical societies, insurance companies, and other organizations that provide professional education to doctors,” Dr. Samuels said in the report.

Not surprisingly, the price tag for this independent approach to CME is expected to be higher without pharmaceutical company underwriting. And some observers suggest that neither approach is free of bias.

The discussion will continue as health care reform changes unfold. Let us know what you think about this business model for CME.

The complete article appears on boston.com, available here.

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

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