An Actual Patient, an Exceptional Practice Story and a Fun Production Shoot

HSS production stillIn professional circles, almost any corner of the film production industry is casually referred to as working in “the biz.” And those same professionals will quickly add that it’s a lot more hard work than the popular PR image of “glitz and glamour.”

But the considerable effort behind a healthcare television commercial is not only rewarding from a creative and marketing perspective; it can be a lot of fun as well. And that was our experience recently when Healthcare Success (HSS) went on location to shoot a TV spot for Maryland Pain Specialists (MPS).

The video shoot took place at marina in the Baltimore area, according to HSS Director of Client Services Jamie Roney. And an important factor that contributed to the production crew’s great experience was the opportunity to work with an enthusiastic (and actual) patient. We can’t mention his name, but he has our sincere thanks.

The video and still photo shoot for MPS—a Healthcare Success client—featured the patient-told story and his great experience with the practice. In addition to the television commercial, video from the production shoot will also be used on the client’s website and YouTube channel.

The final broadcast commercial is still in production (we’ll let you know when it’s done), but in addition to the quick look behind the cameras on this page, there are more photos on the Healthcare Success Facebook page. And be sure to check the HSS YouTube Channel for other healthcare video and TV commercial examples.

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD