EyeBall 2010: Clever Name for a Charitable Cause in Ophthalmology Marketing

The Eye Ball

The play-on-words name pretty much says it all, and a creative example for ophthalmology marketing. In case you missed last week’s big event in Nashville, EyeBall 2010 was the sixth annual black tie, ballroom dancing event of the Wang Foundation for Sight Restoration. Proceeds from the event support the work of the Foundation, a 501c(3) non-profit charity.

According to their website, The Wang Foundation for Sight Restoration provides financial support for special patients to undergo restorative surgeries performed free of charge by the foundation doctors. Foundation founder, Ming Wang, MD, PhD, a graduate of Harvard and MIT, is a cataract and LASIK surgeon in Nashville.

There’s more about the Wang Foundation here.

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

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