Academic Medical Center and Community Hospital Collaboration

[SHSMD15 Podcast Series] Healthcare Success is pleased to present our continuing series of conversations with healthcare industry and marketing thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15.

This conversation is with Marcia Jackson, Director of Business Development, Temecula Valley Hospital, and Kimberly Marzullo, Director of Business Development, University of California San Diego Health System. They talk with Healthcare Success CEO Stewart Gandolf and Business Development Director Lauren Henss about the SHSMD15 presentation, Academic Medical Center and Community Hospital Collaboration: Strategy, Results and Lessons Learned.

Marcia Jackson

Kim and Marcia share their experience in establishing a working partnership between their respective organizations. They explain that many academic medical centers and community hospitals need to adapt to the changing healthcare environment. Among the reasons for collaboration are narrowing networks, rapid consolidation of health systems and cost pressures.

Kim Marzullo UCSD HealthThis SHSMD15 presentation describes the background, strategy, results and benefits of the partnership development process.

listen now podcast interviewLISTEN TO OUR PODCAST

This insightful presentation also shares valuable lessons learned for any academic medical center or community hospital considering new partnerships in a highly competitive market. The discussion includes issues such as business strategy, scope of services developed, stakeholder considerations, challenges faced and early results.

Stewart Gandolf, MBA and Lauren Henss

Don’t miss this SHSMD15 session, Academic Medical Center and Community Hospital Collaboration, on Tuesday, October 13, at 11:30 AM, at the 2015 Connections conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association.

FOR MORE INFORMATIVE TALKS in our educational series, connect with this page of recent interview/podcast posts from Healthcare Success.  

Healthcare Success is exhibiting at booth #122. Healthcare Success is a full-service healthcare marketing company serving a national clientele of hospitals and outpatient clinics. Meet us at 2015 SHSMD Connections, October 11-14, Washington Marriott Wardman Park, Washington, DC.

Listen to other podcasts from SHSMD 2015 session speakers:

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

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