When Competition Heats Up, Hospitals Can Fight, Merge or…Collaborate

Bill Oakes, Chief Development Officer for Johnson Memorial Hospital, recently spoke with us about why he and his executive team decided to collaborate with one of their hospital’s major competitors. In this audio interview, Bill gives us a preview to his SHSMD Connections 2012 speech, and shares some of the positive results they have seen so far.

listen to podacstShould Your Hospital Fight or Cooperate?

To attend Bill’s entire speech and learn from dozens of other speakers as well, you can register to attend SHSMD live or virtually through the SHSMD Connections 2012 website.

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD