How to Use Hospital Marketing Metrics to Prove Results and Thrill Your Leadership
Donna Teach, Chief Marketing Officer Children's Hospital

Donna Teach

In preparation for her upcoming talk at SHSMD, we interviewed Donna Teach, Chief Marketing Officer for Nationwide Children’s Hospital in Columbus, Ohio.

In this audio interview Donna shares insights about the various reporting tools and metrics she and her team use. Donna also discusses how to apply return-on-investment data to convince upper management of the value of marketing. Data can also be useful for developing strategy with doctors and other stakeholders.

Finally, Donna shares the importance of setting proper goals up front, so that measurement on the back end will be meaningful.

Listen to the Podcast Now Here.

Be sure to check out SHSMD Connections 2012, and attend live or virtually if you can.

 

 

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD