Living the Brand: Leading Your Organization’s Customer Experience Strategy

SHSMD 2011 Direct: Memorial Medical Center Director of Public Relations Kevin Stranberg

Hot Topics from SHSMD 2011

Healthcare Success Director of Client Services Jamie Roney spoke with Memorial Medical Center Director of Public Relations Kevin Stranberg—direct from the Society for Healthcare Strategy & Market Development (SHSMD2011) meeting in Phoenix.

Typically, according to Kevin, an individual or a department is responsible for the patient experience, and most often that’s not marketing and communications people. So, the key take-away from this presentation is how marcom professionals can play an active role in creating and sustaining the most positive patient experience? The SHSMD presentation outlined a four-step process for effective change using marketing and communications expertise for a memorable, trust-building patient experience.

[CLICK FOR INTERVIEW WITH KEVIN STRANBERG]


FOLLOW US: See other SHSMD interviews here and via Twitter @hcsuccess, @stewartgandolf, @lonniehirsch and @hospitalsuccess. (Hashtags are #shsmd11, #shsmd, #hcmktg and #mgma.)

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

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