[SHSMD15 Podcast Series] Healthcare Success is pleased to present this continuing series of conversations with industry thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15.
Among the challenges of a maturing physician relations program is bringing hospital leadership more deeply into the strategic mix and cultivating greater physician engagement.
Healthcare Success Business Development Director Lauren Henss talks with Kellie Spellman, Director of Customer Relationship Management, CHRISTUS Health, regarding her SHSMD15 presentation titled: Maturing a Physician Relations Program: The Role of Senior Leaders and Managers.
In our podcast today, Kellie previews her timely topic with insights about senior leaders and clinical managers and enhancing their understanding of how physicians fit into the changing face of business in healthcare delivery. Some of the talking points of this presentation include:
- Why physician sales is crucial (and not a dirty word in healthcare)
- Viewing physicians as customers and meeting their needs
- Implementing a credible, system-wide program effectively
Being nimble and flexible in today’s constantly changing healthcare environment is vital to creating, maintaining and maturing a viable and effective physician relations program.
Additional installments in this continuing series are available on this page of recent interview/podcast posts from Healthcare Success.
Lauren Henss, Director of Business Development
Make a note to attend Kellie Spellman’s presentation, Maturing a Physician Relations Program: The Role of Senior Leaders and Managers, at the 2015 Connections conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association. Her talk will be Tuesday, October 13, at 2:15 PM.
And please meet up us at 2015 SHSMD Connections, October 11-14, Washington Marriott Wardman Park, Washington, DC. Healthcare Success is exhibiting at booth #122. Healthcare Success is a full-service healthcare marketing company serving a national clientele of hospitals and outpatient clinics.