Not long ago, we published an article titled: Doctors Don’t Advertise” and 10 Other Lame Marketing Myths. Some of the ill-advised “reasons” on our list sounded a wake-up call for a few readers. It turns out that they recognized that medicine is a profession, but healthcare is a business. Ultimately, for every hospital and healthcare […]
I met a doctor recently who appeared to be an advocate of physician marketing. From outward appearances, he seemed to be the kind of marketing-smart champion of ethically and effectively attracting new business to his practice. He said he appreciates, and avidly reads, our Healthcare Success Marketing Insight Newsletter, as well as our blog and […]
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– Jonathan Calure, MD