There’s an excellent reason why Baskin Robbins offers more than one flavor of ice cream. And why the people they attract don’t shop there for…say, bicycle tires. The Baskin Robbins a brand name that is known for excellent ice cream. In fact, 31 flavors, enough ice cream varieties to satisfy nearly everyone. And that’s it—all […]
The only constant in today’s healthcare marketplace is rapid change. Competition is increasingly intense. Group practices are the product of mergers, rollups and acquisitions. And prospective patients are confused without a strong brand message. When dynamics scramble the consumer message, consider these branding tips to differentiate your group practice. One white coat looks the same as […]
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– Jonathan Calure, MD