If this blog post had sound effects, you would hear a painful and protracted “Arrrrrghhhh!” It would represent the classic mistake of a neophyte healthcare advertiser who is murdering their advertising budget and their new business opportunity. So, exactly what’s wrong here? Blame is heaped on the ad campaign—which, by the way, is actually working. […]
Fear. Risk. Rationalization. It’s likely that we have not heard all the reasons that doctors DO NOT advertise. Perhaps only a million or so. For one thing, the list of “not doing marketing” is nearly endless. Secondly, the doctors and healthcare professionals who we talk to most often have left that old-school thinking behind and have squared-off […]
The broad category of healthcare and hospital advertising is generally improving all the time. Savvy marketing and communications professionals are tuned-in to effectively reaching the increasingly aware and empowered healthcare consumer with high quality, creative messages. But…amid volumes of “good stuff” we find some classic clunkers. It’s painful to see precious resources wasted on full-color […]
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– Jonathan Calure, MD