How to avoid classic direct marketing mistakes and what to do instead Promotional flyers and coupons are growing in usage, and have been increasingly popular with the public for more than a century. On the plus-side, done right, they often work well in the healthcare marketing mix, but it’s easy to make mistakes. Here are […]
It’s one of the oldest tools in advertising in America. The various forms of a coupon and coupon offers are well-established and often-used tools in chiropractic marketing and other healthcare products and services. Over time, they’ve moved from print ads and free standing inserts to also include distribution via email and taking a bit of […]
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...and much more!
– Jonathan Calure, MD