Physicians, as a rule, tend to be risk adverse. The science base of healthcare, combined with training, continuing education, and experience in practice, can make medical risk manageable. Doctors—who are also owners, entrepreneurs, and the Chief Marketing Officer (CMO)—tend to be especially risk adverse on the business side of healthcare. Success in marketing and advertising, […]
[Series Installment] Among our list of 19 critical medical advertising mistakes that healthcare organizations make every day is: Trying to build your image rather than building a patient base. We’ve labeled it as Number Six, but by any name it is a misguided budget-burner. Here’s how to recognize that you may be headed for this […]
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– Jonathan Calure, MD