6 Little Things Missing from Your Website (That Make a Huge Difference)

Doctor websites can often be insightful and educational. But is that really all you need for your hospital or practice website to be complete? 6 things all doctor websites need Of course, all doctor websites are going to be different. Some are suited for before-and-after photos, while some are primarily focused on showing their compassionate […]

10 Biggest Myths of Healthcare Marketing: Don’t Sabotage Your Organization!

This week, we want to address some of the myths about healthcare marketing we hear every single day. Some of these get in the way of your marketing in general. Some just make it hard to see any ROI. Either way, these beliefs about healthcare marketing are a form of self-sabotage. Related: Our Healthcare Marketing Agency […]

9 Essential Steps to Improve Doctor Ratings Online

People usually leave online reviews for one of two reasons: they were either extremely pleased or felt they had a terrible experience. Some people are difficult to please, and negative doctor ratings are, unfortunately, just a part of running a hospital or practice–at least to an extent. With the right reputation management strategies in place, […]

The Ultimate Guide to Planning a Healthcare Marketing Budget

Budgeting for advertising at a hospital or practice is a lot like appraising real estate. When real estate investors value a home, they look at it in 3 ways: the sales comparison approach (finding the market value of comparable properties), the cost approach (what it would cost to replace the building with a similar one), […]

Doctor Marketing Success: Embracing Change While the Competition Snores

For the sake of this doctor marketing discussion, I think we can agree on two things. First, that “the US health industry is undergoing seismic change.” PwC’s respected Health Research Institute (HRI) observes that newly empowered patient/consumers “are playing a critical role in this transformation.” The second point of agreement is that the speed of […]

Anatomy of an Effective Doctor Marketing Website Review

[Series Installment] Unfortunately, we see too many of them. Website mistakes can be so bad that it’s like a doctor not washing his hands before surgery. A medical practice or doctor marketing website needs a clean, head-to-toe bill of health to do the heavy lifting and to make a meaningful contribution to new business. We […]

Great Doctors with Unfortunate Names for Healthcare Marketing

Your name, or the name of your practice, can be an important asset or an unfortunate liability for providers in doctor or healthcare marketing and advertising. Consider the legendary saga of  Edgar “Painless” Parker, a turn of the century street dentist. It seems the ethical standards for dentistry were sometimes cringe-worthy at the time. “After […]

Your Case to Outsource Doctor Marketing…or Not

There are times when medical practices should get help with their doctor marketing and advertising from a specialist. There are appropriate occasions, and valid business reasons to outsource professional support. To illustrate, consider this parallel illustration from the healthcare profession. A friend of mine has the greatest respect for his doctor…and for good reason. It seems the GP—an […]

8 Writing Tips for Healthcare (Even If You’re Not a Writer)

One day you’re a skilled and experienced healthcare professional and the next day the doctor asks you to create content; writing for the medical practice website, blog and/or social media. It’s a sudden and challenging new assignment, and not everyone is up to the task. Certainly it’s important to maintain fresh and interesting content for […]

Patients Feel Healthcare Is Stuck in the Digital Dark Ages

Earlier this week a colleague was stuck in a medical office verbally providing health history details for a staff person to type into the practice computer. The desk was stacked with thick, unfiled charts that nearly filled the space between patient and office manager. Facetiously, someone (nameless) joked how the dawning age of Electronic Medical Records […]

Continue

Your proposal will include:



Competitor Intel

Recommendations

Our Pricing

...and much more!

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD